Checklist behind blue lettering: 5 things you should consider as a buyer

The 5 most important points after buying a company

Anyone who has ever experi­en­ced a compa­ny acqui­si­ti­on can well imagi­ne that many transac­tions, also or especi­al­ly with SMEs, fail or threa­ten to fail at various points. Often there is a lack of planning for the takeover. This artic­le points out five important points that urgen­tly need to be conside­red after a compa­ny acquisition.

Many takeovers fail in the first 6 months after Closing. At least for SMEs, this is often the case. There is no one main cause. Rather, there are many “little things” that are tackled incor­rect­ly or not at all in post-merger integra­ti­on (PMI). The conse­quen­ces are someti­mes serious or even threa­ten the existence of the compa­ny. Especi­al­ly when the buyer imple­ments a manage­ment buy-in (MBI) and invests a large part of his own capital. The answers to the questi­on about the mista­kes that were made are infor­ma­ti­ve, but it is certain­ly more helpful to avoid them by taking action after the purchase.

Be present after a business purchase

For many compa­ny buyers, this guiding princi­ple does not seem to be self-evident. Often, after the notary appoint­ment, the buyer assumes that business will conti­nue as usual. There is there­fo­re no need to hurry. This attitu­de is usual­ly the begin­ning of a downward econo­mic spiral. After the trans­fer of the business, the seller has alrea­dy left in spirit. It is no longer his compa­ny. Whoever makes the mista­ke now and does not immedia­te­ly get into FULL TIME around the takeover object ON THE SITE is letting his deal float away leaderless.

Invol­ve the employees

In all compa­nies, the greatest value lies in their employees (by the way, the topic is excel­lent­ly discus­sed by Prof. Knoblauch in his Blog treated). These resour­ces must be sensi­tively integra­ted into the hando­ver process. At the right time Klaus-Chris­ti­an Knuff­mann has here alrea­dy provi­ded interes­t­ing input. Talk to the staff after hando­ver. Depen­ding on the commu­ni­ca­ti­on concept (and hopeful­ly you have one) the employees are afraid. Afraid for their jobs. Afraid of change. Motiva­te them! Take away their fear. The employees do not need you. You need the employees for a successful and sustainable takeover.

At eye level with the transferor

You have bought a compa­ny. Congra­tu­la­ti­ons. The compa­ny was run by the trans­fer­or for years or usual­ly decades. Successful­ly. With ups and downs. Respect his perfor­mance and in most cases his life’s work. Even if the “numbers” were not so good in the end. You as the acqui­rer need the trans­fer­or. You need his know-how. You need his contacts. You need his support with the employees. Talk to each other at eye level. Only this attitu­de is effec­ti­ve and ensures a pleasant transi­ti­on with as little resis­tance as possi­ble after the acqui­si­ti­on of a company.

Changes? Yes - but slowly

Buying a compa­ny is similar to changing jobs. You come into an existing organi­sa­ti­on as a new member. With all the associa­ted struc­tures, proces­ses and also thought patterns. You are highly motiva­ted and want to make a diffe­rence. That is good and right. But please put yours­elf in the positi­on of the existing staff. The people there usual­ly do not see the need for change. There can be many reasons for this and it would go beyond the scope of this artic­le. If the changes you envisa­ge come quick­ly and notice­ab­ly, the fear will be conso­li­da­ted. Even if the changes have positi­ve effects - at least from your point of view. Proceed slowly and cautious­ly. Get an overview and take small steps at first after you have bought the compa­ny. Once you have gained confi­dence, you can put on the running shoes.

Use the takeover for distribution

With the acqui­si­ti­on of the compa­ny, you have a good start­ing positi­on for new impul­ses in sales - or in case there is no sales depart­ment yet, to build one up now. Invite custo­mers and suppli­ers. Get to know your business partners. Hold a get-together. Report on the “successful” takeover and the many oppor­tu­ni­ties that are now available for your custo­mers. Always accor­ding to the motto: Do good and report on it. ?

Take these 5 simple rules to heart and you will succeed in buying a compa­ny. You usual­ly only have one chance.

Tips for further reading:

Comment: Unresol­ved compa­ny succes­si­ons endan­ger our prosperity

Advice traps in the process of business succession

The costs of a business succes­si­on or an M&A project

Selling a business: Why a pure success fee makes it diffi­cult to provi­de serious advice

Selling a compa­ny in the IT industry

The 5 most important contents of an entre­pre­neu­ri­al emergen­cy kit