The abstracted dolphin in the KERN logo. Special features, transferable to business life
Why does KERN have the dolphin in the company logo with two “bows”?
Why is a dolphin a good fit for business succession?
1. flexibility
Seek solutions, constantly questioning themselves. When dolphins don’t get what they want, they change their ways very quickly.
2. question
Dissociation and taking meta-positions in strategy development
3. toughness
Dolphins do not give up easily. Unless they see a benefit in it - in terms of a better solution.
4. winning
Dolphins enjoy winning. Their brain is capable of emotional feelings. Managers who act accordingly do not feel the need for someone else to lose.
5. cooperation
Dolphins work well with others, but also act competently on their own. Cooperating brings more in the aggregate than competing or independently seeking private advantage.
6. vision
Visions of one’s own path, of the team’s goal or of the company’s goal are the first thing to create identification with a goal.
7. elegance
Dolphins love precise, clean and above all simple ? elegant ? solutions. solutions. Elegant negotiation means, for example, that the solution must lead to long-term satisfaction for both parties and make sense.
Note on the history of the dolphin in the KERN brand logo:
In 2004 until the beginning of 2023, we had equipped our brand logo with a stylised, jumping dolphin. As part of our further internationalisation and a relaunch of our brand logo and subline, we have strongly “modernised” and abstracted the dolphin. The two dynamic arcs above the N now symbolise the dolphin from KERN’s history.
More interesting things in the book ?dolphin strategies? by Dudley Lynch and Paul Kordis (can be ordered under ISBN number 3-89459-009-2 / Businessbook of the year in the USA). Here, by the way, you will also find the list of all dolphin characteristics on page 289 ff.
And KERN has been an active supporting member of the Society to Save the Dolphins for years.
The Society for the Rescue of Dolphins (Gesellschaft zur Rettung der Dolphine e.V.) campaigns worldwide for wild dolphins, the protection of their habitats, for sustainability, marine conservation, gentle dolphin tourism and against dolphinaria.
Further, general information about dolphins can be found in a documentation > here