Priva­cy policy

1. data protec­tion at a glance

General infor­ma­ti­on

The follo­wing infor­ma­ti­on provi­des a simple overview of what happens to your perso­nal data when you visit this website. Perso­nal data is any data that can be used to identi­fy you perso­nal­ly. Detail­ed infor­ma­ti­on on the subject of data protec­tion can be found in our data protec­tion decla­ra­ti­on listed below this text.

Data collec­tion on this website

Who is respon­si­ble for data collec­tion on this website?

Data proces­sing on this website is carri­ed out by the website opera­tor. You can find the operator’s contact details in the ‘Infor­ma­ti­on on the control­ler’ section of this priva­cy policy.

How do we collect your data?

On the one hand, your data is collec­ted when you provi­de it to us. This may, for examp­le, be data that you enter in a contact form.

Other data is collec­ted automa­ti­cal­ly or with your consent by our IT systems when you visit the website. This is prima­ri­ly techni­cal data (e.g. inter­net browser, opera­ting system or time of page view). This data is collec­ted automa­ti­cal­ly as soon as you enter this website.

What do we use your data for?

Some of the data is collec­ted to ensure that the website is provi­ded without errors. Other data may be used to analy­se your user behaviour.

What rights do you have regar­ding your data?

You have the right to recei­ve infor­ma­ti­on about the origin, recipi­ent and purpo­se of your stored perso­nal data free of charge at any time. You also have the right to request the correc­tion or deleti­on of this data. If you have given your consent to data proces­sing, you can revoke this consent at any time for the future. You also have the right to request the restric­tion of the proces­sing of your perso­nal data under certain circum­s­tances. Further­mo­re, you have the right to lodge a complaint with the compe­tent super­vi­so­ry authority.

You can contact us at any time if you have further questi­ons on the subject of data protection.

Analy­sis tools and tools from third-party providers

When you visit this website, your surfing behaviour may be statis­ti­cal­ly evalua­ted. This is mainly done with so-called analy­sis programmes.

Detail­ed infor­ma­ti­on on these analy­sis program­mes can be found in the follo­wing priva­cy policy.

2 General notes and manda­to­ry information

Data protec­tion

The opera­tors of these pages take the protec­tion of your perso­nal data very serious­ly. We treat your perso­nal data confi­den­ti­al­ly and in accordance with the statu­to­ry data protec­tion regula­ti­ons and this priva­cy policy.

When you use this website, various perso­nal data is collec­ted. Perso­nal data is data that can be used to identi­fy you perso­nal­ly. This priva­cy policy explains what data we collect and what we use it for. It also explains how and for what purpo­se this is done.

We would like to point out that data trans­mis­si­on over the Inter­net (e.g. when commu­ni­ca­ting by e-mail) may be subject to securi­ty vulnerabi­li­ties. Comple­te protec­tion of data against access by third parties is not possible.

Note on the respon­si­ble body

The control­ler respon­si­ble for data proces­sing on this website is

KERN System GmbH
Managing Direc­tor Nils Koerber
Heinrich-Heine-Str. 111
28211 Bremen

Phone: +49 421 69208840
E-mail: kontakt@kern-unternehmensnachfolge.com

The control­ler is the natural or legal person who alone or joint­ly with others deter­mi­nes the purpo­ses and means of the proces­sing of perso­nal data (e.g. names, email addres­ses, etc.).

Storage durati­on

Unless a more speci­fic storage period has been speci­fied in this priva­cy policy, your perso­nal data will remain with us until the purpo­se for data proces­sing no longer appli­es. If you assert a justi­fied request for deleti­on or revoke your consent to data proces­sing, your data will be deleted unless we have other legal­ly permis­si­ble reasons for storing your perso­nal data (e.g. reten­ti­on periods under tax or commer­cial law); in the latter case, the deleti­on will take place after these reasons no longer apply.

General infor­ma­ti­on on the legal basis for data proces­sing on this website

If you have consen­ted to data proces­sing, we process your perso­nal data on the basis of Art. 6 para. 1 lit. a GDPR or Art. 9 para. 2 lit. a GDPR, insofar as special catego­ries of data are proces­sed in accordance with Art. 9 para. 1 GDPR. In the event of express consent to the trans­fer of perso­nal data to third count­ries, data proces­sing is also carri­ed out on the basis of Art. 49 para. 1 lit. a GDPR. If you have consen­ted to the storage of cookies or access to infor­ma­ti­on in your end device (e.g. via device finger­prin­ting), the data proces­sing is also carri­ed out on the basis of Section 25 (1) of the GDPR. Consent can be revoked at any time. If your data is requi­red for the fulfilm­ent of a contract or for the imple­men­ta­ti­on of pre-contrac­tu­al measu­res, we process your data on the basis of Art. 6 para. 1 lit. b GDPR. Further­mo­re, we process your data if this is neces­sa­ry to fulfil a legal obliga­ti­on on the basis of Art. 6 para. 1 lit. c GDPR. Data proces­sing may also be carri­ed out on the basis of our legiti­ma­te interest in accordance with Art. 6 para. 1 lit. f GDPR. Infor­ma­ti­on on the relevant legal bases in each indivi­du­al case is provi­ded in the follo­wing paragraphs of this priva­cy policy.

Data Protec­tion Officer

We have appoin­ted a data protec­tion officer.

Ralf Lohmann (exter­nal data protec­tion officer)
HUBIT Daten­schutz GmbH & Co. KG
Lise-Meitner-Str. 2
28359 Bremen

Phone: +49 421 3311 4300
E-mail: info@hubit.de

Note on the trans­fer of data to third count­ries that are not secure under data protec­tion law and the trans­fer to US compa­nies that are not DPF-certified

Among other things, we use tools from compa­nies based in third count­ries that are not secure under data protec­tion law and US tools whose provi­ders are not certi­fied under the EU-US Data Priva­cy Frame­work (DPF). If these tools are active, your perso­nal data may be trans­fer­red to these count­ries and proces­sed there. We would like to point out that a level of data protec­tion compa­ra­ble to that in the EU cannot be guaran­teed in third count­ries that are not secure under data protec­tion law.

We would like to point out that the USA, as a safe third country, general­ly has a level of data protec­tion compa­ra­ble to that of the EU. Data trans­fer to the USA is there­fo­re permit­ted if the recipi­ent is certi­fied under the EU-US Data Priva­cy Frame­work? (DPF) or has suita­ble additio­nal guaran­tees. Infor­ma­ti­on on trans­fers to third count­ries, inclu­ding data recipi­ents, can be found in this priva­cy policy.

Recipi­ents of perso­nal data

As part of our business activi­ties, we work together with various exter­nal organi­sa­ti­ons. In some cases, it is also neces­sa­ry to trans­fer perso­nal data to these exter­nal organi­sa­ti­ons. We only pass on perso­nal data to exter­nal bodies if this is neces­sa­ry for the fulfilm­ent of a contract, if we are legal­ly obliged to do so (e.g. passing on data to tax autho­ri­ties), if we have a legiti­ma­te interest in the trans­fer in accordance with Art. 6 para. 1 lit. f GDPR or if another legal basis permits the trans­fer of data. When using proces­sors, we only pass on our custo­mers’ perso­nal data on the basis of a valid contract for order proces­sing. In the case of joint proces­sing, a joint proces­sing agree­ment is concluded.

Revoca­ti­on of your consent to data processing

Many data proces­sing opera­ti­ons are only possi­ble with your express consent. You can withdraw your consent at any time. The legali­ty of the data proces­sing carri­ed out until the revoca­ti­on remains unaffec­ted by the revocation.

Right to object to the collec­tion of data in special cases and to direct marke­ting (Art. 21 GDPR)

IF THE DATA PROCESSING IS BASED ON ART. 6 ABS. 1 LIT. E OR F GDPR, YOU HAVE THE RIGHT TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA AT ANY TIME ON GROUNDS RELATING TO YOUR PARTICULAR SITUATION; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. THE RESPECTIVE LEGAL BASIS ON WHICH PROCESSING IS BASED CAN BE FOUND IN THIS PRIVACY POLICY. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR PERSONAL DATA CONCERNED UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, RIGHTS AND FREEDOMS OR THE PROCESSING SERVES THE ESTABLISHMENT, EXERCISE OR DEFENCE OF LEGAL CLAIMS (OBJECTION PURSUANT TO ART. 21 PARA. 1 GDPR).

IF YOUR PERSONAL DATA ARE PROCESSED FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH MARKETING; THIS ALSO APPLIES TO PROFILING TO THE EXTENT THAT IT IS RELATED TO SUCH DIRECT MARKETING. IF YOU OBJECT, YOUR PERSONAL DATA WILL SUBSEQUENTLY NO LONGER BE USED FOR THE PURPOSE OF DIRECT MARKETING (OBJECTION PURSUANT TO ART. 21 PARA. 2 GDPR).

Right to lodge a complaint with the compe­tent super­vi­so­ry authority

In the event of infrin­ge­ments of the GDPR, data subjects have the right to lodge a complaint with a super­vi­so­ry autho­ri­ty, in parti­cu­lar in the Member State of their habitu­al residence, place of work or place of the alleged infrin­ge­ment. The right to lodge a complaint is without preju­di­ce to any other adminis­tra­ti­ve or judicial remedies.

Right to data portability

You have the right to have data that we process automa­ti­cal­ly on the basis of your consent or in fulfilm­ent of a contract handed over to you or to a third party in a common­ly used, machi­ne-reada­ble format. If you request the direct trans­fer of the data to another control­ler, this will only take place if it is techni­cal­ly feasible.

Infor­ma­ti­on, correc­tion and deletion

Within the frame­work of the appli­ca­ble legal provi­si­ons, you have the right at any time to free infor­ma­ti­on about your stored perso­nal data, its origin and recipi­ent and the purpo­se of the data proces­sing and, if neces­sa­ry, a right to correc­tion or deleti­on of this data. You can contact us at any time if you have further questi­ons on the subject of perso­nal data.

Right to restric­tion of processing

You have the right to request the restric­tion of the proces­sing of your perso­nal data. You can contact us at any time to do this. The right to restric­tion of proces­sing exists in the follo­wing cases:

  • If you dispu­te the accura­cy of your perso­nal data stored by us, we general­ly need time to check this. For the durati­on of the review, you have the right to request that the proces­sing of your perso­nal data be restricted.
  • If the proces­sing of your perso­nal data was/is unlawful, you can request the restric­tion of data proces­sing instead of erasure.
  • If we no longer need your perso­nal data, but you need it for the exercise, defence or asser­ti­on of legal claims, you have the right to request the restric­tion of the proces­sing of your perso­nal data instead of its erasure.
  • If you have lodged an objec­tion in accordance with Art. 21 (1) GDPR, a balan­ce must be struck between your interests and ours. As long as it has not yet been deter­mi­ned whose interests prevail, you have the right to request the restric­tion of the proces­sing of your perso­nal data.

If you have restric­ted the proces­sing of your perso­nal data, this data - apart from its storage - may only be proces­sed with your consent or for the estab­lish­ment, exercise or defence of legal claims or for the protec­tion of the rights of another natural or legal person or for reasons of important public interest of the European Union or of a Member State.

SSL or TLS encryption

This site uses SSL or TLS encryp­ti­on for securi­ty reasons and to protect the trans­mis­si­on of confi­den­ti­al content, such as orders or enqui­ries that you send to us as the site opera­tor. You can recog­ni­se an encrypt­ed connec­tion by the fact that the address line of the browser changes from ‘http://’ to ‘https://’ and by the lock symbol in your browser line.

If SSL or TLS encryp­ti­on is activa­ted, the data you trans­mit to us cannot be read by third parties.

3. data collec­tion on this website

Cookies

Our Inter­net pages use so-called “cookies”. Cookies are small data packets and do not cause any damage to your end device. They are stored on your device either tempo­r­a­ri­ly for the durati­on of a sessi­on (sessi­on cookies) or perma­nent­ly (perma­nent cookies). Sessi­on cookies are automa­ti­cal­ly deleted at the end of your visit. Perma­nent cookies remain stored on your end device until you delete them yours­elf or they are automa­ti­cal­ly deleted by your web browser.

Cookies may origi­na­te from us (first-party cookies) or from third-party compa­nies (so-called third-party cookies). Third-party cookies enable the integra­ti­on of certain services from third-party compa­nies within websites (e.g. cookies for proces­sing payment services).

Cookies have various functions. Many cookies are techni­cal­ly neces­sa­ry, as certain website functions would not work without them (e.g. the shopping basket function or the display of videos). Other cookies can be used to analy­se user behaviour or for adver­ti­sing purposes.

Cookies that are requi­red to carry out the electro­nic commu­ni­ca­ti­on process, to provi­de certain functions that you have reques­ted (e.g. for the shopping basket function) or to optimi­se the website (e.g. cookies to measu­re the web audience) (neces­sa­ry cookies) are stored on the basis of Art. 6 para. 1 lit. f GDPR, unless another legal basis is speci­fied. The website opera­tor has a legiti­ma­te interest in the storage of neces­sa­ry cookies for the techni­cal­ly error-free and optimi­sed provi­si­on of its services. If consent to the storage of cookies and compa­ra­ble recogni­ti­on techno­lo­gies has been reques­ted, the proces­sing is carri­ed out exclu­si­ve­ly on the basis of this consent (Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG); consent can be revoked at any time.

You can set your browser so that you are infor­med about the setting of cookies and only allow cookies in indivi­du­al cases, exclude the accep­tance of cookies for certain cases or in general and activa­te the automa­tic deleti­on of cookies when closing the browser. If cookies are deacti­va­ted, the function­a­li­ty of this website may be restricted.

You can find out which cookies and services are used on this website in this priva­cy policy.

Consent with Complianz

Our website uses the consent techno­lo­gy of Compli­anz to obtain your consent to the storage of certain cookies on your end device or to the use of certain techno­lo­gies and to document these in compli­ance with data protec­tion regula­ti­ons. The provi­der of this techno­lo­gy is Compli­anz B.V., Kalmar­weg 14-5, 9723 JG Gronin­gen, Nether­lands (herein­af­ter refer­red to as “Compli­anz”).

Compli­anz is hosted on our servers, so no connec­tion is estab­lished to the servers of the provi­der of Compli­anz. Compli­anz stores a cookie in your browser in order to be able to assign the consents you have given or revoke them. The data collec­ted in this way is stored until you ask us to delete it, delete the Compli­anz cookie yours­elf or the purpo­se for storing the data no longer appli­es. Manda­to­ry statu­to­ry reten­ti­on obliga­ti­ons remain unaffected.

Compli­anz is used to obtain the legal­ly requi­red consent for the use of cookies. The legal basis for this is Art. 6 para. 1 lit. c GDPR.

Server log files

The provi­der of the pages automa­ti­cal­ly collects and stores infor­ma­ti­on in so-called server log files, which your browser automa­ti­cal­ly trans­mits to us. These are

  • Browser type and browser version
  • Opera­ting system used
  • Refer­rer URL
  • Host name of the acces­sing computer
  • Time of the server request
  • IP address

This data is not merged with other data sources.

This data is collec­ted on the basis of Art. 6 para. 1 lit. f GDPR. The website opera­tor has a legiti­ma­te interest in the techni­cal­ly error-free presen­ta­ti­on and optimi­sa­ti­on of its website ? the server log files must be recor­ded for this purpose.

Contact form

If you send us enqui­ries via the contact form, your details from the enquiry form, inclu­ding the contact details you provi­de there, will be stored by us for the purpo­se of proces­sing the enquiry and in the event of follow-up questi­ons. We will not pass on this data without your consent.

This data is proces­sed on the basis of Art. 6 para. 1 lit. b GDPR if your enquiry is related to the fulfilm­ent of a contract or is neces­sa­ry for the imple­men­ta­ti­on of pre-contrac­tu­al measu­res. In all other cases, the proces­sing is based on our legiti­ma­te interest in the effec­ti­ve proces­sing of the enqui­ries addres­sed to us (Art. 6 para. 1 lit. f GDPR) or on your consent (Art. 6 para. 1 lit. a GDPR) if this has been reques­ted; consent can be revoked at any time.

We will retain the data you provi­de on the contact form until you request its deleti­on, revoke your consent for its storage, or the purpo­se for its storage no longer perta­ins (e.g. after fulfil­ling your request). Manda­to­ry statu­to­ry provi­si­ons ? in parti­cu­lar reten­ti­on periods ? remain unaffected.

Enquiry by e-mail, telepho­ne or fax

If you contact us by e-mail, telepho­ne or fax, your enquiry inclu­ding all perso­nal data (name, enquiry) will be stored and proces­sed by us for the purpo­se of proces­sing your request. We will not pass on this data without your consent.

This data is proces­sed on the basis of Art. 6 para. 1 lit. b GDPR if your enquiry is related to the fulfilm­ent of a contract or is neces­sa­ry for the imple­men­ta­ti­on of pre-contrac­tu­al measu­res. In all other cases, the proces­sing is based on our legiti­ma­te interest in the effec­ti­ve proces­sing of the enqui­ries addres­sed to us (Art. 6 para. 1 lit. f GDPR) or on your consent (Art. 6 para. 1 lit. a GDPR) if this has been reques­ted; consent can be revoked at any time.

The data you send to us via contact enqui­ries will remain with us until you ask us to delete it, revoke your consent to storage or the purpo­se for data storage no longer appli­es (e.g. after your request has been proces­sed). Manda­to­ry statu­to­ry provi­si­ons ? in parti­cu­lar statu­to­ry reten­ti­on periods ? remain unaffected.

Proven­Ex­pert

We have integra­ted rating seals from Proven­Ex­pert on this website. The provi­der is Expert Systems AG, Quedlin­bur­ger Str. 1, 10589 Berlin, https://www.provenexpert.com.

The Proven­Ex­pert seal enables us to display custo­mer reviews that have been submit­ted to Proven­Ex­pert about our compa­ny on our website in a seal. When you visit our website, a connec­tion is estab­lished with Proven­Ex­pert so that Proven­Ex­pert can recog­ni­se that you have visited our website. Proven­Ex­pert also records your language settings in order to display the seal in the selec­ted natio­nal language.

Proven­Ex­pert is used on the basis of Art. 6 para. 1 lit. f GDPR. The website opera­tor has a legiti­ma­te interest in presen­ting custo­mer reviews in a way that is as compre­hen­si­ble as possi­ble. If a corre­spon­ding consent has been reques­ted, the proces­sing is carri­ed out exclu­si­ve­ly on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to infor­ma­ti­on in the user’s end device (e.g. device finger­prin­ting) within the meaning of the TTDSG. Consent can be revoked at any time.

4. analy­sis tools and advertising

Google Tag Manager

We use the Google Tag Manager. The provi­der is Google Ireland Limit­ed, Gordon House, Barrow Street, Dublin 4, Ireland.

Google Tag Manager is a tool that enables us to integra­te track­ing or statis­ti­cal tools and other techno­lo­gies on our website. The Google Tag Manager itself does not create any user profiles, does not store any cookies and does not carry out any indepen­dent analy­ses. It is only used to manage and display the tools integra­ted via it. However, Google Tag Manager records your IP address, which may also be trans­mit­ted to Google’s parent compa­ny in the United States.

The Google Tag Manager is used on the basis of Art. 6 para. 1 lit. f GDPR. The website opera­tor has a legiti­ma­te interest in the fast and uncom­pli­ca­ted integra­ti­on and manage­ment of various tools on its website. If a corre­spon­ding consent has been reques­ted, the proces­sing is carri­ed out exclu­si­ve­ly on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to infor­ma­ti­on in the user’s termi­nal device (e.g. device finger­prin­ting) within the meaning of the TTDSG. Consent can be revoked at any time.

The compa­ny is certi­fied in accordance with the EU-US Data Priva­cy Frame­work? (DPF). The DPF is an agree­ment between the European Union and the USA, which is inten­ded to ensure compli­ance with European data protec­tion standards for data proces­sing in the USA. Every compa­ny certi­fied under the DPF under­ta­kes to comply with these data protec­tion standards. Further infor­ma­ti­on on this can be obtai­ned from the provi­der at the follo­wing link: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt000000001L5AAI&status=Active

Google Analy­tics

This website uses functions of the web analy­sis service Google Analy­tics. The provi­der is Google Ireland Limit­ed (?Google?), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analy­tics enables the website opera­tor to analy­se the behaviour of website visitors. In doing so, the website opera­tor recei­ves various usage data, such as page views, length of visit, opera­ting systems used and origin of the user. This data is assigned to the user’s end device. It is not assigned to a user ID.

We can also use Google Analy­tics to record your mouse and scroll movements and clicks, among other things. Google Analy­tics also uses various model­ling approa­ches to supple­ment the recor­ded data records and uses machi­ne learning techno­lo­gies for data analysis.

Google Analy­tics uses techno­lo­gies that enable the recogni­ti­on of the user for the purpo­se of analy­sing user behaviour (e.g. cookies or device finger­prin­ting). The infor­ma­ti­on collec­ted by Google about the use of this website is general­ly trans­mit­ted to a Google server in the USA and stored there.

The use of this service is based on your consent in accordance with Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG. Consent can be revoked at any time.

Data trans­fer to the USA is based on the standard contrac­tu­al clauses of the EU Commis­si­on. Details can be found here: https://privacy.google.com/businesses/controllerterms/mccs/.

The compa­ny is certi­fied in accordance with the EU-US Data Priva­cy Frame­work? (DPF). The DPF is an agree­ment between the European Union and the USA, which is inten­ded to ensure compli­ance with European data protec­tion standards for data proces­sing in the USA. Every compa­ny certi­fied under the DPF under­ta­kes to comply with these data protec­tion standards. Further infor­ma­ti­on on this can be obtai­ned from the provi­der at the follo­wing link: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt000000001L5AAI&status=Active

IP anony­mi­sa­ti­on

Google Analy­tics IP anony­mi­sa­ti­on is activa­ted. As a result, your IP address will be trunca­ted by Google within member states of the European Union or in other signa­to­ry states to the Agree­ment on the European Econo­mic Area before being trans­mit­ted to the USA. Only in excep­tio­nal cases will the full IP address be trans­mit­ted to a Google server in the USA and trunca­ted there. On behalf of the opera­tor of this website, Google will use this infor­ma­ti­on to analy­se your use of the website, to compi­le reports on website activi­ty and to provi­de the website opera­tor with other services relating to website activi­ty and inter­net usage. The IP address trans­mit­ted by your browser as part of Google Analy­tics will not be merged with other Google data.

Browser plugin

You can prevent the collec­tion and proces­sing of your data by Google by downloa­ding and instal­ling the browser plug-in available at the follo­wing link: https://tools.google.com/dlpage/gaoptout?hl=de.

You can find more infor­ma­ti­on on how Google Analy­tics handles user data in Google’s priva­cy policy: https://support.google.com/analytics/answer/6004245?hl=de.

Order proces­sing

We have concluded an order proces­sing contract with Google and fully imple­ment the strict requi­re­ments of the German data protec­tion autho­ri­ties when using Google Analytics.

Google Ads

The website opera­tor uses Google Ads. Google Ads is an online adver­ti­sing program­me of Google Ireland Limit­ed (?Google?), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Ads enables us to display adverts in the Google search engine or on third-party websites when the user enters certain search terms in Google (keyword targe­ting). Further­mo­re, targe­ted adverts can be display­ed based on the user data available at Google (e.g. locati­on data and interests) (target group targe­ting). As the website opera­tor, we can evalua­te this data quanti­ta­tively by analy­sing, for examp­le, which search terms led to the display of our adver­ti­se­ments and how many adver­ti­se­ments led to corre­spon­ding clicks.

The use of this service is based on your consent in accordance with Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG. Consent can be revoked at any time.

Data trans­fer to the USA is based on the standard contrac­tu­al clauses of the EU Commis­si­on. Details can be found here: https://policies.google.com/privacy/frameworks and https://privacy.google.com/businesses/controllerterms/mccs/.

The compa­ny is certi­fied in accordance with the EU-US Data Priva­cy Frame­work? (DPF). The DPF is an agree­ment between the European Union and the USA, which is inten­ded to ensure compli­ance with European data protec­tion standards for data proces­sing in the USA. Every compa­ny certi­fied under the DPF under­ta­kes to comply with these data protec­tion standards. Further infor­ma­ti­on on this can be obtai­ned from the provi­der at the follo­wing link: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt000000001L5AAI&status=Active

Linke­dIn Insight Tag

This website uses the Linke­dIn Insight tag. The provi­der of this service is Linke­dIn Ireland Unlimi­t­ed Compa­ny, Wilton Plaza, Wilton Place, Dublin 2, Ireland.

Data proces­sing by Linke­dIn Insight Tag

With the help of the Linke­dIn Insight Tag, we recei­ve infor­ma­ti­on about the visitors to our website. If a website visitor is regis­tered with Linke­dIn, we can, among other things, analy­se the key profes­sio­nal data (e.g. career level, compa­ny size, country, locati­on, indus­try and job title) of our website visitors and thus better tailor our site to the respec­ti­ve target groups. We can also use Linke­dIn Insight Tags to measu­re whether visitors to our websites make a purcha­se or take another action (conver­si­on measu­re­ment). Conver­si­on measu­re­ment can also be carri­ed out across devices (e.g. from PC to tablet). Linke­dIn Insight Tag also offers a retar­ge­ting function that we can use to display targe­ted adver­ti­sing to visitors to our website outside the website, whereby, accor­ding to Linke­dIn, no identi­fi­ca­ti­on of the adver­ti­sing addres­see takes place.

Linke­dIn itself also collects log files (URL, refer­rer URL, IP address, device and browser proper­ties and time of access). The IP addres­ses are shorten­ed or (if they are used to reach Linke­dIn members across devices) hashed (pseud­ony­mi­sed). The direct identi­fiers of Linke­dIn members are deleted by Linke­dIn after seven days. The remai­ning pseud­ony­mi­sed data is then deleted within 180 days.

The data collec­ted by Linke­dIn cannot be assigned to speci­fic indivi­du­als by us as the website opera­tor. Linke­dIn will store the perso­nal data collec­ted from website visitors on its servers in the USA and use it for its own adver­ti­sing purpo­ses. Details can be found in LinkedIn’s priva­cy policy at https://www.linkedin.com/legal/privacy-policy#choices-oblig.

Legal basis

If consent has been obtai­ned, the above-mentio­ned service is used exclu­si­ve­ly on the basis of Art. 6 para. 1 lit. a GDPR and § 25 TTDSG. Consent can be revoked at any time. If consent has not been obtai­ned, this service is used on the basis of Art. 6 para. 1 lit. f GDPR; the website opera­tor has a legiti­ma­te interest in effec­ti­ve adver­ti­sing measu­res inclu­ding social media.

Data trans­fer to the USA is based on the standard contrac­tu­al clauses of the EU Commis­si­on. Details can be found here: https://www.linkedin.com/legal/l/dpa and https://www.linkedin.com/legal/l/eu-sccs.

Objec­tion to the use of Linke­dIn Insight Tag

Object to the analy­sis of user behaviour and targe­ted adver­ti­sing by Linke­dIn under the follo­wing link: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.

Further­mo­re, members of Linke­dIn can control the use of their perso­nal data for adver­ti­sing purpo­ses in the account settings. To prevent Linke­dIn from linking data collec­ted on our website to your Linke­dIn account, you must log out of your Linke­dIn account before visiting our website.

Order proces­sing

We have concluded a data proces­sing agree­ment (DPA) for the use of the above-mentio­ned service. This is a contract prescri­bed by data protec­tion law, which guaran­tees that it proces­ses the perso­nal data of our website visitors only in accordance with our instruc­tions and in compli­ance with the GDPR.

5th Newslet­ter

Newslet­ter data

If you would like to recei­ve the newslet­ter offered on the website, we requi­re an e-mail address from you as well as infor­ma­ti­on that allows us to verify that you are the owner of the e-mail address provi­ded and that you agree to recei­ve the newslet­ter. No further data is collec­ted, or only on a volun­t­a­ry basis. We use the newslet­ter service provi­ders descri­bed below to process the newsletter.

Active­Cam­paign

This website uses Active­Cam­paign to send newslet­ters. The provi­der is Active­Cam­paign, Inc, 1 N Dearborn, 5th Floor Chica­go, Illinois 60602, USA.

Active­Cam­paign is a service that can be used to organi­se and analy­se the sending of newslet­ters, among other things. The data you enter for the purpo­se of subscrib­ing to the newslet­ter is stored on ActiveCampaign’s servers in the USA.

Data analy­sis through ActiveCampaign

With the help of Active­Cam­paign, we are able to analy­se our newslet­ter campaigns. For examp­le, we can see whether a newslet­ter messa­ge has been opened and which links have been clicked on. In this way, we can deter­mi­ne which links were clicked on parti­cu­lar­ly often.

We can also recog­ni­se whether certain previous­ly defined actions were carri­ed out after opening/clicking (conver­si­on rate). For examp­le, we can recog­ni­se whether you have made a purcha­se after clicking on the newsletter.

Active­Cam­paign also allows us to subdi­vi­de (?cluster?) newslet­ter recipi­ents accor­ding to various catego­ries. Newslet­ter recipi­ents can be catego­ri­sed by age, gender or place of residence, for examp­le. In this way, the newslet­ters can be better custo­mi­sed to the respec­ti­ve target groups. If you do not wish to be analy­sed by Active­Cam­paign, you must unsub­scri­be from the newslet­ter. We provi­de a link for this purpo­se in every newslet­ter message.

Detail­ed infor­ma­ti­on on the functions of Active­Cam­paign can be found at the follo­wing link: https://www.activecampaign.com/email-marketing.

You can find ActiveCampaign’s priva­cy policy at: https://www.activecampaign.com/privacy-policy.

Legal basis

The data proces­sing takes place on the basis of your consent (Art. 6 para. 1 lit. a GDPR). You can revoke this consent at any time. The legali­ty of the data proces­sing opera­ti­ons that have alrea­dy taken place remains unaffec­ted by the revocation.

Data trans­fer to the USA is based on the standard contrac­tu­al clauses of the EU Commis­si­on. Details can be found here: https://www.activecampaign.com/legal/newscc and https://www.activecampaign.com/de/legal/gdpr-updates/privacy-shield.

Storage durati­on

The data you provi­de us with for the purpo­se of subscrib­ing to the newslet­ter will be stored by us or the newslet­ter service provi­der until you unsub­scri­be from the newslet­ter and deleted from the newslet­ter distri­bu­ti­on list after you unsub­scri­be from the newslet­ter. Data stored by us for other purpo­ses remains unaffec­ted by this.

After you unsub­scri­be from the newslet­ter distri­bu­ti­on list, your e-mail address may be stored by us or the newslet­ter service provi­der in a black­list if this is neces­sa­ry to prevent future mailings. The data from the black­list will only be used for this purpo­se and will not be merged with other data. This serves both your interest and our interest in comply­ing with the legal requi­re­ments when sending newslet­ters (legiti­ma­te interest within the meaning of Art. 6 para. 1 lit. f GDPR). Storage in the black­list is not limit­ed in time. You can object to the storage if your interests outweigh our legiti­ma­te interest.

The compa­ny is certi­fied in accordance with the EU-US Data Priva­cy Frame­work? (DPF). The DPF is an agree­ment between the European Union and the USA, which is inten­ded to ensure compli­ance with European data protec­tion standards for data proces­sing in the USA. Every compa­ny certi­fied under the DPF under­ta­kes to comply with these data protec­tion standards. Further infor­ma­ti­on on this can be obtai­ned from the provi­der at the follo­wing link: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt0000000GnH6AAK&status=Active

Order proces­sing

We have concluded a data proces­sing agree­ment (DPA) for the use of the above-mentio­ned service. This is a contract prescri­bed by data protec­tion law, which guaran­tees that it proces­ses the perso­nal data of our website visitors only in accordance with our instruc­tions and in compli­ance with the GDPR.

6. plugins and tools

YouTube

This website embeds videos from the YouTube website. The opera­tor of the website is Google Ireland Limit­ed (?Google?), Gordon House, Barrow Street, Dublin 4, Ireland.

When you visit one of our websites on which YouTube is integra­ted, a connec­tion to the YouTube servers is estab­lished. The YouTube server is infor­med which of our pages you have visited.

Further­mo­re, YouTube can store various cookies on your end device or use compa­ra­ble techno­lo­gies to recog­ni­se you (e.g. device finger­prin­ting). In this way, YouTube can obtain infor­ma­ti­on about visitors to this website. This infor­ma­ti­on is used, among other things, to record video statis­tics, impro­ve user-friend­li­ne­ss and prevent fraud attempts.

If you are logged into your YouTube account, you enable YouTube to assign your surfing behaviour direct­ly to your perso­nal profi­le. You can prevent this by logging out of your YouTube account.

The use of YouTube is in the interest of an appeal­ing presen­ta­ti­on of our online offers. This consti­tu­tes a legiti­ma­te interest within the meaning of Art. 6 para. 1 lit. f GDPR. If a corre­spon­ding consent has been reques­ted, the proces­sing is carri­ed out exclu­si­ve­ly on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to infor­ma­ti­on in the user’s termi­nal device (e.g. device finger­prin­ting) within the meaning of the TTDSG. Consent can be revoked at any time.

Further infor­ma­ti­on on the handling of user data can be found in YouTube’s priva­cy policy at https://policies.google.com/privacy?hl=de.

The compa­ny is certi­fied in accordance with the EU-US Data Priva­cy Frame­work? (DPF). The DPF is an agree­ment between the European Union and the USA, which is inten­ded to ensure compli­ance with European data protec­tion standards for data proces­sing in the USA. Every compa­ny certi­fied under the DPF under­ta­kes to comply with these data protec­tion standards. Further infor­ma­ti­on on this can be obtai­ned from the provi­der at the follo­wing link: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt000000001L5AAI&status=Active

Vimeo

This website uses plugins from the video portal Vimeo. The provi­der is Vimeo Inc, 555 West 18th Street, New York, New York 10011, USA.

When you visit one of our pages featuring a Vimeo video, a connec­tion to the Vimeo servers is estab­lished. This tells the Vimeo server which of our pages you have visited. Vimeo also obtains your IP address. This also appli­es if you are not logged in to Vimeo or do not have a Vimeo account. The infor­ma­ti­on collec­ted by Vimeo is trans­mit­ted to the Vimeo server in the USA.

If you are logged into your Vimeo account, you enable Vimeo to assign your surfing behaviour direct­ly to your perso­nal profi­le. You can prevent this by logging out of your Vimeo account.

Vimeo uses cookies or compa­ra­ble recogni­ti­on techno­lo­gies (e.g. device finger­prin­ting) to recog­ni­se website visitors.

The use of Vimeo is in the interest of an appeal­ing presen­ta­ti­on of our online offers. This consti­tu­tes a legiti­ma­te interest within the meaning of Art. 6 para. 1 lit. f GDPR. If a corre­spon­ding consent has been reques­ted, the proces­sing is carri­ed out exclu­si­ve­ly on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to infor­ma­ti­on in the user’s termi­nal device (e.g. device finger­prin­ting) within the meaning of the TTDSG. Consent can be revoked at any time.

Data trans­fer to the USA is based on the standard contrac­tu­al clauses of the EU Commis­si­on and, accor­ding to Vimeo, on “legiti­ma­te business interests”. Details can be found here: https://vimeo.com/privacy.

Further infor­ma­ti­on on the handling of user data can be found in Vimeo’s priva­cy policy at: https://vimeo.com/privacy.

Google Fonts (local hosting)

This site uses so-called Google Fonts, which are provi­ded by Google, for the standar­di­sed display of fonts. The Google fonts are instal­led local­ly. There is no connec­tion to Google servers.

You can find more infor­ma­ti­on about Google Fonts at https://developers.google.com/fonts/faq and in Google’s priva­cy policy: https://policies.google.com/privacy?hl=de.

Webina­ris

The website opera­tor uses the Webina­ris software to organi­se and conduct online webinars. The provi­der is Webina­ris GmbH, Bussard­str. 5, 82166 Gräfel­fing (herein­af­ter refer­red to as “Webina­ris”).

If you parti­ci­pa­te in one of our webinars, your perso­nal data will be stored on the Webina­ris servers for the purpo­se of organi­s­ing the event. This invol­ves the follo­wing data:

  • E-mail address
  • Browser and system data
  • IP address
  • Language and time zone
  • Chat data
  • other data you have entered yours­elf (e.g. name, telepho­ne number or custo­mer number, support enqui­ries, chat messages)
  • Usage data from webinars (e.g. access figures, appli­ca­ti­on histo­ries, regis­tra­ti­on for and parti­ci­pa­ti­on in a webinar, access to certain pages, etc.)

This data is stored by Webina­ris for a speci­fic purpo­se and deleted when the purpo­se no longer appli­es. The legal basis for the use of Webina­ris is Art. 6 para. 1 lit. b GDPR (fulfilm­ent of contract) and our legiti­ma­te interest in the profes­sio­nal proces­sing of our webinars (Art. 6 para. 1 lit. f GDPR). If a corre­spon­ding consent has been reques­ted, the proces­sing is carri­ed out exclu­si­ve­ly on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to infor­ma­ti­on in the user’s end device (e.g. device finger­prin­ting) within the meaning of the TTDSG. Consent can be revoked at any time.

Order proces­sing

We have concluded a data proces­sing agree­ment (DPA) for the use of the above-mentio­ned service. This is a contract prescri­bed by data protec­tion law, which guaran­tees that it proces­ses the perso­nal data of our website visitors only in accordance with our instruc­tions and in compli­ance with the GDPR.

Leadin­fo

We use the lead genera­ti­on service of Leadin­fo B.V., Rotter­dam, Nether­lands. This recog­ni­s­es visits from compa­nies to our website based on IP addres­ses and shows us publicly available infor­ma­ti­on, such as compa­ny names or addres­ses. In additi­on, Leadin­fo sets two first-party cookies to evalua­te user behaviour on our website and proces­ses domains from form entries (e.g. ?leadinfo.com?) in order to corre­la­te IP addres­ses with compa­nies and impro­ve services. Further infor­ma­ti­on can be found at www.leadinfo.com. On this page: www.leadinfo.com/en/opt-out you have an opt-out option. In the event of an opt-out, your data will no longer be collec­ted by Leadinfo.

7. audio and video conferencing

Data proces­sing

We use online confe­ren­cing tools, among others, to commu­ni­ca­te with our custo­mers. The indivi­du­al tools we use are listed below. If you commu­ni­ca­te with us by video or audio confe­rence via the inter­net, your perso­nal data will be collec­ted and proces­sed by us and the provi­der of the respec­ti­ve confe­rence tool.

The confe­rence tools collect all data that you provide/enter to use the tools (e-mail address and/or your telepho­ne number). The confe­rence tools also process the durati­on of the confe­rence, the start and end (time) of parti­ci­pa­ti­on in the confe­rence, the number of parti­ci­pan­ts and other “contex­tu­al infor­ma­ti­on” in connec­tion with the commu­ni­ca­ti­on process (metada­ta).

Further­mo­re, the provi­der of the tool proces­ses all techni­cal data requi­red to handle online commu­ni­ca­ti­on. This includes, in parti­cu­lar, IP addres­ses, MAC addres­ses, device IDs, device type, opera­ting system type and versi­on, client versi­on, camera type, micro­pho­ne or loudspea­k­er and the type of connection.

If content is exchan­ged, uploa­ded or provi­ded in any other way within the tool, it is also stored on the tool provider’s servers. Such content includes, in parti­cu­lar, cloud recor­dings, chat/instant messa­ges, voice­mails, uploa­ded photos and videos, files, white­boards and other infor­ma­ti­on that is shared while using the service.

Please note that we do not have full control over the data proces­sing opera­ti­ons of the tools used. Our options are large­ly deter­mi­ned by the compa­ny policy of the respec­ti­ve provi­der. Further infor­ma­ti­on on data proces­sing by the confe­rence tools can be found in the data protec­tion decla­ra­ti­ons of the tools used, which we have listed below this text.

Purpo­se and legal basis

The confe­rence tools are used to commu­ni­ca­te with prospec­ti­ve or existing contrac­tu­al partners or to offer certain services to our custo­mers (Art. 6 para. 1 lit. b GDPR). Further­mo­re, the use of the tools serves the general simpli­fi­ca­ti­on and accele­ra­ti­on of commu­ni­ca­ti­on with us or our compa­ny (legiti­ma­te interest within the meaning of Art. 6 para. 1 lit. f GDPR). If consent has been reques­ted, the tools in questi­on are used on the basis of this consent; consent can be withdrawn at any time with effect for the future.

Storage durati­on

The data collec­ted direct­ly by us via the video and confe­rence tools will be deleted from our systems as soon as you ask us to delete it, revoke your consent to storage or the purpo­se for data storage no longer appli­es. Stored cookies remain on your end device until you delete them. Manda­to­ry statu­to­ry reten­ti­on periods remain unaffected.

We have no influence on the storage period of your data, which is stored by the opera­tors of the confe­rence tools for their own purpo­ses. For details, please contact the opera­tors of the confe­rence tools directly.

Confe­rence tools used

We use the follo­wing confe­rence tools:

Micro­soft Teams

We use Micro­soft Teams. The provi­der is Micro­soft Ireland Opera­ti­ons Limit­ed, One Micro­soft Place, South County Business Park, Leopard­stown, Dublin 18, Ireland. Details on data proces­sing can be found in the Micro­soft Teams priva­cy policy: https://privacy.microsoft.com/de-de/privacystatement.

The compa­ny is certi­fied in accordance with the EU-US Data Priva­cy Frame­work? (DPF). The DPF is an agree­ment between the European Union and the USA, which is inten­ded to ensure compli­ance with European data protec­tion standards for data proces­sing in the USA. Every compa­ny certi­fied under the DPF under­ta­kes to comply with these data protec­tion standards. Further infor­ma­ti­on on this can be obtai­ned from the provi­der at the follo­wing link: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt0000000KzNaAAK&status=Active

Order proces­sing

We have concluded a data proces­sing agree­ment (DPA) for the use of the above-mentio­ned service. This is a contract prescri­bed by data protec­tion law, which guaran­tees that it proces­ses the perso­nal data of our website visitors only in accordance with our instruc­tions and in compli­ance with the GDPR.