Calcu­la­te compa­ny value: It’s that easy

You would like to Sell compa­ny or are you planning a family-inter­nal trans­fer and want to know the value of the compa­ny before you hire a consul­tant? Then take advan­ta­ge of our Compa­ny value calcu­la­tor: simple and free of charge.

Table of contents: Proce­du­re for the calcu­la­ti­on of goodwill

  1. The simplest method: The compa­ny value calcu­la­tor from KERN
  2. The second simplest method: the compa­ny valua­ti­on by rule of thumb
  3. Income approach accor­ding to the IDW S 1 standard
  4. The multi­ple compa­ny valua­ti­on (EBIT method)
  5. The simpli­fied capita­li­sed earnings method
  6. The net asset value method
  7. The AWH standard proce­du­re for craft enterprises
  8. The discount cash flow (DCF) method
  9. The Stutt­gart Procedure

An overview of all business valua­ti­on methods and an online business value calculator

In total, there are seven proven methods of calcu­la­ting goodwill in Germa­ny. All methods have their justi­fi­ca­ti­on and are appli­ed differ­ent­ly in practice.

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Start compa­ny value calcu­la­ti­on FREE OF CHARGE:

For what reason do you want to calcu­la­te the enter­pri­se value?

Here is the overview

Since it is not only the a compa­ny value it is important to know and compa­re the most important proce­du­res with their advan­ta­ges and disad­van­ta­ges. By apply­ing diffe­rent valua­ti­on methods, you can look at your compa­ny from diffe­rent perspec­ti­ves and ultim­ate­ly obtain a Value corri­dor. This gives a reali­stic pictu­re of the Corpo­ra­te value from diffe­rent perspec­ti­ves. This is becau­se the seller and the trans­fer­or on the one hand and the buyer and the succes­sor on the other need a serious point of reference for the further course of action in the succes­si­on process.

The simplest method: The compa­ny value calcu­la­tor from KERN

Calculate company value-CTA-company-value-assessment-free-and-confidential

You can get a first guide­line with a direct result in our artic­le on the Business Valua­ti­on Calcu­la­tor.

Is it possi­ble to calcu­la­te the compa­ny value with a rule of thumb?

Yes, for a first indica­ti­on it is! A best practi­ce for apply­ing the rule of thumb is based on the EBIT method.

Calcu­la­te compa­ny value Rule of thumbTo deter­mi­ne the value of your compa­ny as a whole, multi­ply the avera­ge EBIT (earnings before interest and taxes) of the last three years by the relevant indus­try multi­ple (between 3.5 and 7) minus debt.

Chart on calculating the company value rule of thumb

Important to know: There is not just one rule of thumb on the market, but a varie­ty with diffe­rent calcu­la­ti­on bases. Nevert­hel­ess, the appli­ca­ti­on of a rule-of-thumb method is also worthwhile in order to quick­ly obtain an initi­al orien­ta­ti­on for the deter­mi­na­ti­on of the enter­pri­se value.

Deter­mi­ne the sector factor of your compa­ny, e.g. in the DUB Magazi­ne.

Managing director’s salary and other factors to be taken into account when calcu­la­ting the value of the company

There are a varie­ty of factors that have both positi­ve and negati­ve effects on your company’s valua­ti­on. Here is a list of the ten most important criteria:

  • Reason for the assessment
  • Indus­try affilia­ti­on of the company
  • Proper­ties of the custo­mer base
  • Depen­dence on the entrepreneur
  • Managing Direc­tor Salary
  • Turno­ver and profit achieved
  • Invest­ment and moder­ni­sa­ti­on needs
  • Seaso­na­li­ty
  • Cycli­cal­i­ty
  • Types of turnover

We will be happy to explain to you which errors can occur in the handling of these crite­ria in a perso­nal telepho­ne call.

What distin­gu­is­hes the calcu­la­ted enter­pri­se value from the market value?
A calcu­la­ted goodwill does not corre­spond to the market value of the compa­ny - Why is that?

Goodwill is calcu­la­ted using scien­ti­fic methods as of the balan­ce sheet date on the basis of certain assump­ti­ons. It expres­ses what the respec­ti­ve valuer plans to do with the compa­ny and depends on the chosen method of calcu­la­ting the compa­ny value. 

Market value, on the other hand, is achie­ved in a negotia­ti­on. And in a negotia­ti­on it depends on the negotia­ting positi­on of buyer and seller. And this is usual­ly deter­mi­ned by supply and demand, the general develo­p­ment of the indus­try and the indivi­du­al develo­p­ment of the compa­ny for sale. Ultim­ate­ly, the expec­ta­ti­ons of the buyer also play a role. Becau­se the price is also based on the expec­ta­ti­on of how much profit he can make with the compa­ny in the future.   

The market value can there­fo­re devia­te upwards and downwards from the calcu­la­ted compa­ny value. But without a compa­ny value, no price can be deter­mi­ned, so the compa­ny valua­ti­on is an important step in the sale and transfer.

IHK study: 43% of senior entre­pre­neurs demand an infla­ted sales price

Bar chart in blue: Proportion of senior companies with inflated purchase price
Source: DIHK Report on Business Succes­si­on 2017

Expert opini­on

We at KERN compa­ny succes­si­on The view is that a well-prepared and well-infor­med Business valua­ti­on streng­thens the negotia­ting positi­on of the entre­pre­neur

It informs the seller in detail about the current earning value of his compa­ny and the current factors influen­cing the company’s develo­p­ment. As a result, he is ideal­ly prepared for later negotia­ti­ons with this know-how. At the same time, it is an important basis for the subse­quent Due Diligence or finan­cing discus­sions for the acquirer. 

By criti­cal­ly exami­ning the infor­ma­ti­on provi­ded, the exter­nal profes­sio­nals ensure that a compa­ny valua­ti­on results in a purcha­se price expec­ta­ti­on that can be enforced on the market is derivable. 

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Other methods of deter­mi­ning the value of a company

Income approach accor­ding to the IDW S 1 standard

In practi­ce, a standar­di­sed proce­du­re for calcu­la­ting the value of a compa­ny has been estab­lished in the form of the capita­li­sed earnings method in accordance with the IDW S 1 standard (Insti­tu­te of Public Auditors in Germa­ny). Here the enter­pri­se value is deter­mi­ned by discoun­ting the finan­cial surplu­s­es accruing to the compa­ny owners. As a result, this leads to lower ? often market-reali­stic ? enter­pri­se values compared to the simpli­fied capita­li­sed earnings value method. compa­ny values. As a result, in the case of an intra-family succes­si­on, this leads to a lower tax burden or lower settle­ment sums vis-à-vis co-heirs and thus to a lower finan­cial burden for the compa­nies to be trans­fer­red and their owners. The capita­li­sed earnings value method is widely used in German-speaking count­ries and is accept­ed by the autho­ri­ties, banks, tax advisors, etc. just like the simpli­fied capita­li­sed earnings value.

Expert Tip: A compa­ny valua­ti­on accor­ding to the IDW S1 standard or the DCF method is always recom­men­ded if the high values regular­ly resul­ting from the simpli­fied capita­li­sed earnings value method want to be preven­ted from the outset.

The Multi­ple Business Valuation

This proce­du­re appli­es to the Compa­ny sale as an excel­lent first orien­ta­ti­on for the compa­ny valua­ti­on. The deter­mi­na­ti­on of the goodwill is based on the EBITs indus­try-speci­fic factors are taken into account by means of a Multi­pli­er considered. 

Research multi­ples

The sector multi­pli­ers are regular­ly updated and published by various provi­ders for diffe­rent sectors. In the context of business succes­si­on, two provi­ders in parti­cu­lar have estab­lished themsel­ves in this country: 

  1. The trade journal Finan­cewhich deter­mi­nes the indus­try multi­ples using stock market data (there­fo­re suita­ble above all for large compa­nies), and 
  2. the DUB SME Multi­ples of the Deutsche Unter­neh­mer­bör­se, which designed its valua­ti­on method for compa­nies with a turno­ver of less than 20 milli­on euros.

Simpli­fied capita­li­sed earnings method

The simpli­fied capita­li­sed earnings method accor­ding to §199 ff. BewG is mainly used for unlis­ted compa­nies, i.e. the majori­ty of German medium-sized family businesses. 

Since 2009, it has been used by the tax office instead of the repla­ced Stutt­gart method, for examp­le to calcu­la­te inheri­tance tax. It is based on the Avera­ge yield of past years (accor­ding to § 202 of the Assess­ment Tax Act (EEC)) and one of the Base interest rate depen­dent capita­li­sa­ti­on factor (since 2016: 13.75).

The formu­la for calcu­la­ting the goodwill in the simpli­fied capita­li­sed earnings value method is:

Expert Tip: If the simpli­fied capita­li­sed earnings value method leads to a percei­ved unreason­ab­ly high Compa­ny sale valua­ti­onentre­pre­neurs should try to claim a lower goodwill from the tax office by means of an indivi­du­al expert opinion.

Calcu­la­te enter­pri­se value accor­ding to the net asset value method

This proce­du­re is also easy to under­stand and is parti­cu­lar­ly suita­ble as an auxilia­ry value for the evalua­ti­on of small Farms with expen­si­ve machi­nery or real estate. However, the disad­van­ta­ge of the net asset value method is that No intan­gi­ble assets are taken into account in the calcu­la­ti­on. This means that a custo­mer base that has grown over many years, a strong brand or compe­ti­ti­ve positi­on, or specia­li­sed knowledge and other important future factors are left out of the calculation.

This method assumes that the compa­ny is worth just as much as the sum of the parts that make it up.

The net asset value method is there­fo­re more suita­ble for deter­mi­ning a ?Minimum price? but rarely or hardly ever as the sole method for deter­mi­ning value.

Calcu­la­te the value of a craft business accor­ding to AWH standard

Most succes­si­on specia­lists nowadays, irrespec­ti­ve of the type and size of the business, value it accor­ding to the indus­try-derived capita­li­sed earnings value method of the IDW (Insti­tu­te of Public Auditors in Germa­ny).

In contrast to the simpli­fied income capita­li­sa­ti­on approach, the Regular capita­li­sed earnings method not only the past years are relevant, but also the forecast for the coming business years.

Special features of craft enterprises

For craft enter­pri­ses, however, this standard is not usable, becau­se they: 

  • are often heavi­ly depen­dent on the owner for their earnings,
  • often have fewer finan­cial struc­tu­ring options due to the interlo­cking liabi­li­ty of priva­te and business assets; and
  • usual­ly have only inade­qua­te business planning methods.

These special features are taken into account by the AWH standard, which was develo­ped by business consul­tants of the crafts organi­sa­ti­ons. It thus repres­ents a corre­spon­ding modifi­ca­ti­on of the IDW standard. 

The discoun­ted cash flow (DCF) method

The discoun­ted cash flow method has become incre­asing­ly popular and is also recog­nis­ed inter­na­tio­nal­ly. It is suita­ble for larger, long-standing existing compa­nies with conti­nuous growth and even profit increa­ses. The method is not suita­ble for smaller, rather unsta­ble farms with little syste­ma­tic growth strategy. 

It is basical­ly similar to the capita­li­sed earnings method: A surplus value is discoun­ted to the present value. But unlike the capita­li­sed earnings value method, the DCF method uses the future cash flow consulted.

The focus of this valua­ti­on is thus on the future develo­p­ment of the company’s earnings. The DCF method is there­fo­re a Purely forward-looking valua­ti­on method.

Dhe Stutt­gart Procedure

This valua­ti­on method was abolished by the Inheri­tance Tax Reform Act as of January 2009 follo­wing a decis­i­on by the Federal Consti­tu­tio­nal Court; however, it is still used in numerous older compa­ny agree­ments to calcu­la­te the value of a compa­ny for the purpo­ses of inheri­tance and gift tax. 

If you have any further questi­ons about the Stutt­gart proce­du­re, please contact one of our colle­agues. Adviso­ry network on.

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