Corporate value development - KERN

How to increase the value of your business and prepare for business succession

With the support of artificial intelligence, we optimise your business ideas.

Identify and develop real unique selling points

Identify and eliminate weaknesses in the business model

Concrete measures for significant increases in turnover and profit


Is your business model future-proof?

As an entrepreneur, you have done everything right: Your business not only defies crises, but is excellently positioned in the market and is also growing sustainably - but how do you compensate for the uncertainty factors of the future?

Are you and your employees prepared for the challenges of the future? Which immediate Will the impending shortage of skilled workers, advancing digitalisation and increased climate protection requirements have an impact on your company?

And: Do you know exactly where the sustainable value enhancement potentials of your company lie?

KERN Business Succession. provides you with an inventory of your current business model compared to thousands of other companies around the world with the support of artificial intelligence.

Based on the individual strengths and weaknesses of your business model, we will provide you with immediate, concrete impulses and suggestions on how to sustainably increase your turnover and profitability.

Future-proof your business model and increase the value of your company for a planned company sale.


An efficient & trustful process

Conduct a confidential analysis meeting with our KERN business model optimisation experts online or on-site.

Within a few days you will receive from us a concrete analysis of your individual business model positioning with immediately implementable recommendations for action to increase the efficiency of your company value.

In a joint and confidential exchange, we examine the extent to which an individual business model optimisation can be an intra-family solution. Generation change or a planned Company sale can have a positive and lasting influence. 


Systematically shaping your future

Our KERN experts for business modelling work with fundamental methods of business model and product development, which are based on the analysis of the competition and the data. The larger the analysed database, the more valid the forecast. And that is exactly what the Use of AI ? it significantly facilitates the analysis of very large amounts of data and the subsequent development process. The strategy recommendations developed as a result of this process become significantly more robust and effective due to the broader data base. Thus, business model development, which is often driven by experience and gut feeling, receives a broad data-based foundation.

In addition, the KERN approach to corporate development still offers three decisive advantages:

Flexibility: This exclusive process, previously only used by large, globally active groups, has now also been adapted to the requirements of small and medium-sized family businesses.

Appropriate budget orientation: The budget to further develop existing business models or to open up completely new business areas in times of radical changes in the environment is tailored to the needs of family businesses.

Practical relevance and multiple applicability: The result of this development process is not just presentations or dossiers that explain theoretically what you could do better based on extensive data, figures and facts. Rather, you will receive concrete, realisable suggestions and ideas on how to eliminate weaknesses in your business model and open up new business areas. This applies to business models in the consumer market as well as to the B2B sector.

Our promise: The further development of their business model is not an expensive and lengthy process. The risks are significantly lower than when awarding expensive strategy consulting mandates, because our KERN business succession process, supported by artificial intelligence, is up to ten times faster and significantly more cost-effective than standard market approaches to business model optimisation.


Case study

A craftsman manufacturer of ventilation technology for agriculture and industry is challenged by current industry developments. Saving energy and reducing CO² emissions are just two key buzzwords for the future. Together with KERN, the company reviewed its current positioning and added key unique selling points to its business model as part of the subsequent strategy process. With the start of implementation, the company launched a publicly funded innovation process that made the product and service portfolio unique, improved the quality of internal processes and opened up new customer groups and sales channels.

... how important your topics are and that you were very convincing as a speaker.

Thank you very much for your presentation at our conference. The unanimously positive feedback from the 150 members of the audience confirmed how important your topics are and that you were very convincing as a speaker from KERN.

Lothar Sand , German Publishers and Booksellers Association

Without the view from outside, we would probably never have reached our goal so quickly and safely

In the context of my company succession, the merger with a competitor company was the ideal solution. The KERN team, and especially Mr. Koerber, accompanied us sensitively as a moderator and process facilitator and combined the interests of both negotiating partners well. Without the view from outside and the negotiating experience, we would probably never have reached our goal so quickly and safely!

J.K. Entrepreneur from Berlin , Trade and services

Speed impressive, form always appropriate to the situation, behaviour honest ...

I would like to thank you very much for your support during the sale of the company. The speed was impressive, the form always appropriate to the situation, the behaviour honest and unpretentious ? it couldn't have been better! Thanks to your support, we were able to conclude this project satisfactorily for all of us.

C.K., entrepreneur from the Weser-Ems region , Production company and trading company

Cooperation in recent months has been characterised by professionalism and trust

The cooperation over the past months has been characterised by professionalism and trust; I, too, have always felt well represented by you, even though I have been not was your client. All the greater the compliment! MANY THANKS!

U.S., entrepreneur and buyer of a company in Bavaria , IT services

Exciting method for sustainable leadership change

MeinSTABWECHSEL is an exciting method for a sustainable change of leadership in family businesses. With amazing ease, you find your own values and needs.
At the end of the journey, the goal, path and time frame appeared to me as a 3D vision for my personal baton change. So I worked out my ?to do list? myself in the best atmosphere and with the support of KERN.

Klaus-Peter Gust , Entrepreneur

Get your FREE business model optimisation checklist and case study now.


  • more about the inside and outside view of their business model,
  • which adjusting screws you can use to make value-enhancing changes in your company,
  • Identify potentially successful business models from a variety of unrecognised user problems in your industry,
  • from the mistakes of other market participants and how to avoid expensive bad investments,
  • Based on an analysis of your company's competitive positioning, how you can successfully develop your business model with suggestions that can be implemented immediately.
  • how you can increase your company value with our KERN business model optimisation and prepare for a successful company sale or generation change.
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