Company succession by female entrepreneurs is the focus of our three-part interview. We spoke to a KERN partner about the reasons for her commitment to advising women and daughters on business succession.
What are the experiences of women in business succession?
During my long career in small and medium-sized businesses, I learned a lot about the functioning of family businesses. During my active time as a managing director, I always accompanied both sides, that of succession and that of handovers, when I trained my successor, so to speak. Some of my most exciting experiences during the company succession were:
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1) Complexity in succession is challenging
My first drastic experience was when my employer in Switzerland at the time was taken over by a Spanish family business. The intercultural side of the takeover was very complex and placed high demands on the integration and change management process, because very different cultural values and corporate values came together.
2) Role change in business succession
The second drastic experience was when I was offered the management of one of the subsidiaries. Overnight, I went from being a member of my team to being a supervisor. This is how junior managers feel when they suddenly have to take on sole responsibility for a company. The experiences I had were painful on the one hand, because of course you also made mistakes. But on the other hand, they were also very gratifying, because you were able to achieve success.
Tips for women when selling a business
- First: A good preparation is a prerequisite for a smooth handover.
- Secondly: Be honest with yourself. To answer the questions: ‘What makes up the DNA of my company?’ and ‘What was my personal contribution to the success of my company? Without this reflection and knowledge, succession becomes an arbitrary process and threatens the handover. Because the search for a suitable successor can only work if I have defined the right standards and criteria.
- Thirdly: The Inform and involve employees in good time. It is also important for the employees to be informed and involved openly and honestly about the changes. Only then will they be motivated and happy to embark on the new journey with the successor.
When different value systems and corporate values meet. This often places high demands on integration and change management.
Often you become a supervisor overnight and suddenly have to take on sole responsibility for a company. Mistakes can be very painful here, but successes can also be very gratifying.
It is particularly important to prepare well for the sale of the business. This includes being honest with oneself and involving the employees at an early stage.