The shortage of skilled workers has also reached the boardroom in Saxony-Anhalt: The Institute for SME Research (Institut für Mittelstandsforschung, IfM) forecasts that around 2,700 companies will be looking for a solution for business succession in Saxony-Anhalt in the next three years. Currently, company takeovers account for only a quarter of all new start-ups in the state. At the same time, the number of companies looking for business succession in Saxony-Anhalt is growing not only here but throughout Germany.

To support this process, Radio Brocken has launched the image campaign ?Career in your own country? was developed. In order to ensure the continued existence of businesses in the crafts and service sectors, the image campaign was created as a project of the Saxony-Anhalt Career Network.

Highlighting opportunities for business succession in Saxony-Anhalt

The aim of the campaign is to show the opportunities of self-employment through business succession in Saxony-Anhalt using the example of successful business takeovers. The image campaign is intended to present the diverse possibilities of business succession in Saxony-Anhalt for building up one’s own economic existence.

A well-organised business succession can significantly reduce the risk of a business start-up, as a successor often encounters proven business models and established customer relationships. This often significantly reduces the market risk.

From the point of view of the consultant specialising in business successions Axel Bergmann good preparation of the company succession is essential for the success of the generation change: “A senior entrepreneur must prepare a generation change very well. This includes, among other things, a meaningful exposé that answers potential takeover candidates’ questions about the company and the market environment in advance? He also points out the emotional aspects that accompany almost every company succession in the SME sector: “Company succession is a life decision. Both for company successors and for entrepreneurs who are ready for succession.