People at conference table behind blue background with price tag symbol on it

Selling a compa­ny: What is the employee worth?

When a compa­ny is sold, the buyer has a strong interest in the employees in times of shorta­ge of specia­lists and experts. For this reason, buyers regular­ly try to include a guaran­tee promi­se by the seller in the compa­ny purcha­se agree­ments regar­ding the where­a­bouts of key employees. But what is the employee worth? Can the value of the employee even be expres­sed in money?

To illus­tra­te the problem, we will use an asset deal as an examp­le of the problem. Let’s assume that the IT compa­ny “Code 01 GmbH” wants to separa­te from a divisi­on. The “IT Services” divisi­on to be spun off is to be sold to a strate­gic inves­tor as part of an asset deal. The assets to be sold are defined accor­din­gly. In our examp­le these are

  • Mainten­an­ce and service contracts
  • Land and buildings of the unit to be split off (branch)
  • 10 Employees neces­sa­ry for the perfor­mance of the contracts
  • 2 employees for sales and project management

It is in the nature of things that the transi­ti­on of employees cannot happen without their knowledge and consent. After all, people cannot simply be sold. Accor­din­gly, the questi­on arises as to how a buyer can secure the reten­ti­on of the most important employees in the compa­ny. What does it mean for him finan­ci­al­ly if an employee refuses to give his consent? Or he hands in his notice after the trans­fer? The questi­on is:

What is the employee worth?

There are a few approa­ches to this in the litera­tu­re in the area of intan­gi­ble asset valua­ti­on, and it is well worth taking a closer look at them. However, in our case we will of course only consider the moneta­ry methods. Two approa­ches are to be distin­gu­is­hed here: The cost-orien­ted and the income-value-orien­ted approa­ches. For those who would like to take a detail­ed look at the proce­du­res and subject matter, I recom­mend this Book by Kasperzak and Nestler.

In practi­ce, the cost-orien­ted methods have prevai­led. In parti­cu­lar, the cost-orien­ted approach based on repla­ce­ment costs is very popular.

Cost-based approach with repla­ce­ment costs

The repla­ce­ment cost of an employee is made up of the three items:

  • Procu­re­ment costs
  • Training costs
  • Dismis­sal costs

In our case study we can leave the redun­dan­cy costs out of it. After all, the buyer has no inten­ti­on of throwing the important employees out the door.

Let’s look at the procu­re­ment costs. These are divided into direct and indirect costs. Direct costs include, for examp­le, recruit­ment, selec­tion, hiring and deploy­ment. Conse­quent­ly, the indirect costs are the inter­nal costs, for examp­le for promo­ti­on (to motiva­te the employee).

The training costs are divided analog­ous­ly into direct and indirect costs. Here, the direct costs are associa­ted with the formal training, instruc­tion or on-the-job training. Indirect costs are genera­ted by the trainer who has to make his time available.

In our initi­al examp­le, we can conse­quent­ly make this calculation:

The calcu­la­ti­on states: The buyer would have to raise 119,152 EUR if he had to raise the entire workforce (all employee assets) in the event of a depar­tu­re in order to resto­re the initi­al state. It is, of course, more than doubtful that the business would still function in the event of the depar­tu­re of all employees. Accor­ding to the calcu­la­ti­on, the process would take a good 5 months. The total calcu­la­ti­on for all employees is rather theore­ti­cal. It is more likely that in a transi­ti­on one or two employees will quit - rarely all. In this case, the buyer can easily calcu­la­te the depre­cia­ti­on of the assets that seem important to him. Moreo­ver, he can fix it in writing, for examp­le in the form of a guarantee.

As with all valua­ti­on proce­du­res, the same appli­es to the valua­ti­on of these important, intan­gi­ble assets: The final price is deter­mi­ned by supply and demand.

Tips for further reading:

Business sale vs. real estate sale

Advice traps in the process of business succession

The costs of a business succes­si­on or an M&A project

How do you recog­ni­se a reputa­ble business sale advisor?

Selling a compa­ny in the IT industry

Alter­na­ti­ves in transac­tion negotiations

Calcu­la­te enter­pri­se value SME

The 5 most important contents of an entre­pre­neu­ri­al emergen­cy kit


When compa­ny owners have the Calcu­la­te enter­pri­se valueyou may ask yours­elf the follo­wing questi­on:
What is the value of the invisi­ble capital of employees in the sale of a compa­ny?

One can actual­ly calcu­la­te the moneta­ry value of an employee. There are cost-orien­ted and income-value-orien­ted approa­ches to this. In practi­ce, the cost-orien­ted approach based on repla­ce­ment costs has proven parti­cu­lar­ly effec­ti­ve. This approach is based on three cost factors: Procu­re­ment costs include the recruit­ment, selec­tion, hiring and deploy­ment of a new employee. Training costs include all costs to train an employee to an equiva­lent level. The dismis­sal costs are unimportant in our case. After all, the buyer has no inten­ti­on of parting with them. 

What makes employees too valuable when selling a compa­ny?

The shorta­ge of skilled workers in parti­cu­lar makes employees an important asset. This is where the simple princi­ple of supply and demand comes into play. Added to this are the high costs of hiring new staff.