Display of various apps as a hologram with a hand pointing to one of the apps

Compa­ny succes­si­on in times of digitalisation

In times of digita­li­sa­ti­on, people are incli­ned to questi­on all proces­ses. Automa­ti­on is the keyword. But what does that mean for compa­ny succes­si­on or the sale of a compa­ny? Can these proces­ses be digita­li­sed and automa­ted? Will we only sell compa­nies digital­ly in the future. Via portals? 

The idea is not new. In times of the inter­net and the ever-impro­ving “standard software”, a portal is quick­ly online. Build up a commu­ni­ty and handle proces­ses automa­ti­cal­ly. This develo­p­ment does not stop at the topics of compa­ny succes­si­on, compa­ny sale and compa­ny purcha­se. In other words: there are enough portals. This means that entre­pre­neurs who are selling their businesses have a wide range of oppor­tu­ni­ties to conduct their perso­nal “exit” digital­ly. However, when it comes to these topics, compa­nies do not only consist of products, services and assets. In short, they consist prima­ri­ly of people.

What can be digitised?

Nevert­hel­ess, digita­li­sa­ti­on can also offer many advan­ta­ges and oppor­tu­ni­ties in non-techni­cal indus­tries. The proces­ses surroun­ding the sale of a compa­ny are large­ly “norma­li­sed”. This means that all parties invol­ved, such as advisors, lawyers and co. adhere to certain rules and proce­du­res. For examp­le, at an early stage, the setting of the offer and the dealings with interes­ted parties - up to the initi­al perso­nal meeting - can be excel­lent­ly digita­li­sed and automa­ted. Especi­al­ly the milestone due diligence offers a good breeding ground for digital support. This means that the digita­li­sed proces­ses can lead to faster access to the market and ultim­ate­ly to a faster succes­si­on solution.

Where are the limits of digitalisation?

There can be no clear answer to this. Every compa­ny is diffe­rent. Conse­quent­ly, no blanket state­ment can be made here. There are certain­ly business models that can be sold purely digital­ly. However, it is doubtful that these proces­ses can manage entire­ly without human inter­ac­tion. In the case of a successful end to the process, an analo­gue presence must be reali­sed at the latest at the notary. ? .

Experi­ence shows that business succes­si­on is a very perso­nal and highly emotio­nal issue. This cannot be (comple­te­ly) repla­ced by digita­li­sa­ti­on. The compa­ny is handed over from one person to another - always. In between, there will be many perso­nal conver­sa­ti­ons, emoti­ons and negotia­ti­ons. This can only be managed by a well-trained advisor or compa­n­ion. This means that people will conti­nue to be the most important building block in the succes­si­on process. And that is a good thing.

Tips for further reading:

Business sale vs. real estate sale

Advice traps in the process of business succession

The costs of a business succes­si­on or an M&A project

How do you recog­ni­se a reputa­ble business sale advisor?

Selling a compa­ny in the IT industry

Alter­na­ti­ves in transac­tion negotiations

Business valua­ti­on of SMEs

KERN is an offici­al partner of the Value Preser­va­ti­on and Trans­fer Initiative