{"id":4168,"date":"2018-10-26T10:13:16","date_gmt":"2018-10-26T08:13:16","guid":{"rendered":"https:\/\/great-kare.185-125-174-66.plesk.page\/?p=4168"},"modified":"2026-02-27T12:39:12","modified_gmt":"2026-02-27T11:39:12","slug":"estrategias-de-pesquisa-bem-sucedidas-de-compradores-empresas","status":"publish","type":"post","link":"https:\/\/www.kern-unternehmensnachfolge.com\/pt\/erfolgreiche-suchstrategien-von-unternehmenskaeufern\/","title":{"rendered":"Estra\u00adt\u00e9\u00adgi\u00adas de pesqui\u00adsa das empre\u00adsas compradoras"},"content":{"rendered":"<p><em>As estra\u00adt\u00e9\u00adgi\u00adas de pesqui\u00adsa dos compra\u00addo\u00adres de empre\u00adsas foram o tema central de um evento da s\u00e9rie \u201e<span class=\"caps\">NACHFOLGE<\/span> konkret\u201c (<span class=\"caps\">SUCCESS\u00c3O<\/span> concre\u00adta), organizada pela ag\u00eancia de promo\u00ad\u00e7\u00e3o econ\u00f3\u00admi\u00adca do distri\u00adto de Osnabr\u00fcck, <span class=\"caps\">WIGOS<\/span>. Para os compra\u00addo\u00adres de empre\u00adsas, o envel\u00adhe\u00adci\u00admen\u00adto dos proprie\u00adt\u00e1\u00adri\u00ados de empre\u00adsas de m\u00e9dio porte oferece muitas oportunidades.<\/em><\/p>\n<p>Atual\u00admen\u00adte, muitos setores j\u00e1 se assemel\u00adham a um merca\u00addo compra\u00addor. Por isso, os compra\u00addo\u00adres de empre\u00adsas t\u00eam uma grande varie\u00adda\u00adde de op\u00e7\u00f5es \u00e0 sua dispo\u00adsi\u00ad\u00e7\u00e3o. O distri\u00adto de Osnabr\u00fcck, carac\u00adte\u00adriz\u00adado por muitas empre\u00adsas familia\u00adres, n\u00e3o \u00e9 exce\u00e7\u00e3o a esta tend\u00ean\u00adcia nacio\u00adnal. Um <a href=\"https:\/\/www.kern-unternehmensnachfolge.com\/pt\/escassez-de-empreendedores-juniores-timidos-familia-empresas-internas-sucessoes-2\/\">Falta de empres\u00e1\u00adri\u00ados<\/a> amea\u00e7as.<\/p>\n<h2>Diferen\u00adtes estra\u00adt\u00e9\u00adgi\u00adas de pesqui\u00adsa dos compra\u00addo\u00adres de empresas<\/h2>\n<p>Orador <a href=\"https:\/\/www.kern-unternehmensnachfolge.com\/pt\/parceiro-2-2\/sucessao-de-empresas-wiesbaden3\/\">Ingo Claus<\/a> da <span class=\"caps\">KERN<\/span> \u2013 Os especia\u00adlis\u00adtas em suces\u00ads\u00e3o em Osnabr\u00fcck abord\u00adaram o tema sob diferen\u00adtes perspe\u00adti\u00advas na sua pales\u00adtra. Ele respon\u00addeu \u00e0 pergun\u00adta: por que raz\u00e3o a evolu\u00ad\u00e7\u00e3o demogr\u00e1\u00adfi\u00adca oferece oportu\u00adni\u00add\u00ada\u00addes para empre\u00adsas familia\u00adres orien\u00adta\u00addas para o cresci\u00admen\u00adto na regi\u00e3o? Al\u00e9m disso, abordou os diferen\u00adtes tipos de compra\u00addo\u00adres de empre\u00adsas. Apresen\u00adtou tamb\u00e9m as suas diferen\u00adtes estra\u00adt\u00e9\u00adgi\u00adas de pesqui\u00adsa. Conti\u00adnuou expli\u00adcan\u00addo quais plata\u00adformas e redes os compra\u00addo\u00adres de empre\u00adsas utilizam. Al\u00e9m disso, descreveu as suas expec\u00adta\u00adtiv\u00adas em rela\u00e7\u00e3o a um proces\u00adso de venda bem preparado.<\/p>\n<p>Isso resul\u00adta em oportu\u00adni\u00add\u00ada\u00addes para empre\u00adsas em expan\u00ads\u00e3o que buscam ampli\u00adar seus merca\u00addos. Da mesma forma, essa evolu\u00ad\u00e7\u00e3o oferece muitas oportu\u00adni\u00add\u00ada\u00addes para empreen\u00adde\u00addo\u00adres inici\u00adan\u00adtes. Assim, eles podem adquir\u00adir empre\u00adsas saud\u00e1\u00adveis e estabelecidas.<\/p>\n<p>Axel Kolhos\u00adser, do servi\u00ad\u00e7o empre\u00adsa\u00adri\u00adal da <span class=\"caps\">WIGOS<\/span>, mostrou-se conven\u00adci\u00addo: \u201eO bom desen\u00advol\u00advi\u00admen\u00adto econ\u00f3\u00admi\u00adco encob\u00adre atual\u00admen\u00adte o facto de que a maioria dos empres\u00e1\u00adri\u00ados familia\u00adres da regi\u00e3o j\u00e1 tem mais de 50 anos. Por isso, muitos chefes de empre\u00adsas ir\u00e3o regula\u00adri\u00adzar a suces\u00ads\u00e3o das suas empre\u00adsas nos pr\u00f3xi\u00admos&nbsp;anos.\u201c<\/p>\n<h3>A suces\u00ads\u00e3o empre\u00adsa\u00adri\u00adal dentro da fam\u00edlia est\u00e1 a diminuir<\/h3>\n<p>Tal como na tend\u00ean\u00adcia nacio\u00adnal, tamb\u00e9m no distri\u00adto de Osnabr\u00fcck haver\u00e1 menos mudan\u00ad\u00e7as geracio\u00adnais dentro das fam\u00edli\u00adas. Isto \u00e9 confir\u00adma\u00addo tamb\u00e9m pela tend\u00ean\u00adcia nacio\u00adnal. <a href=\"https:\/\/www.kern-unternehmensnachfolge.com\/pt\/10-000-companhia-sucessoes-em-osnabrueck-2\/\">Estudo da <span class=\"caps\">KERN<\/span><\/a> \u2013 Os especia\u00adlis\u00adtas em suces\u00ads\u00e3o: atual\u00admen\u00adte, cerca de 5.600 peque\u00adnas e m\u00e9dias empre\u00adsas na regi\u00e3o da C\u00e2mara de Com\u00e9rcio e Ind\u00fas\u00adtria de Osnabr\u00fcck t\u00eam mais de 50 anos. Na regi\u00e3o, cerca de 60% de todos os empres\u00e1\u00adri\u00ados da regi\u00e3o enfren\u00adtar\u00e3o a tarefa de organi\u00adzar a suces\u00ads\u00e3o de suas pr\u00f3pri\u00adas empre\u00adsas nos pr\u00f3xi\u00admos&nbsp;anos.<\/p>\n<p>A experi\u00ean\u00adcia mostra que, para empre\u00adsas bem prepa\u00adra\u00addas, o complexo proces\u00adso de suces\u00ads\u00e3o empre\u00adsa\u00adri\u00adal \u00e9 mais promis\u00adsor do que para a concor\u00adr\u00ean\u00adcia despreparada.<\/p>\n<h3>As mudan\u00ad\u00e7as de perspe\u00adti\u00adva valem a&nbsp;pena<\/h3>\n<p><span class=\"dquo\">\u201e<\/span>Ao preparar a venda de uma empre\u00adsa, o vende\u00addor deve sempre colocar-se no lugar de um poten\u00adcial compra\u00addor. Isso permi\u00adte-lhe perce\u00adber o que torna a sua empre\u00adsa parti\u00adcu\u00adlar\u00admen\u00adte inter\u00ades\u00adsan\u00adte ou, pelo contr\u00e1\u00adrio, pouco atraen\u00adte para um poten\u00adcial compra\u00addor\u201c, expli\u00adcou Claus. Por esse motivo, uma prepa\u00adra\u00ad\u00e7\u00e3o minucio\u00adsa da venda de uma empre\u00adsa \u00e9 sempre um inves\u00adti\u00admen\u00adto que vale a pena. Uma boa prepa\u00adra\u00ad\u00e7\u00e3o elimi\u00adna anteci\u00adpa\u00adda\u00admen\u00adte poss\u00ed\u00adveis obst\u00e1\u00adcu\u00adlos \u00e0 venda. O efeito secun\u00add\u00e1\u00adrio positivo: o diretor da empre\u00adsa que est\u00e1 a vender est\u00e1 perfei\u00adta\u00admen\u00adte prepa\u00adra\u00addo para a venda da sua empre\u00adsa. E conhe\u00adce as estra\u00adt\u00e9\u00adgi\u00adas de pesqui\u00adsa dos compra\u00addo\u00adres de empresas.<\/p>\n<div>\n<h4>Isso tamb\u00e9m pode interessar-lhe:<\/h4>\n<p><a href=\"https:\/\/www.kern-unternehmensnachfolge.com\/pt\/preparacao-da-empresa-sucessao-praticas-dicas-2\/\">3 consel\u00adhos pr\u00e1ti\u00adcos para preparar a suces\u00ads\u00e3o de uma empresa<\/a><\/p>\n<p><a class=\"yoast-link-suggestion__value\" href=\"https:\/\/www.kern-unternehmensnachfolge.com\/pt\/um-terco-das-empresas-artesanais-antes-da-sucessao-da-empresa-no-condado-de-bentheim-2\/\" target=\"_blank\" rel=\"noopener noreferrer\">Um ter\u00e7o de todas as empre\u00adsas artesa\u00adnais enfren\u00adta a suces\u00ads\u00e3o de empre\u00adsas na Grafschaft Bentheim<\/a><\/p>\n<p><a class=\"yoast-link-suggestion__value\" href=\"https:\/\/www.kern-unternehmensnachfolge.com\/pt\/comentario-empresa-sem-solvencia-sucessoes-ameacam-o-nosso-bem-estar-2\/\" target=\"_blank\" rel=\"noopener noreferrer\">Comen\u00adt\u00e1\u00adrio: As suces\u00ads\u00f5es de empre\u00adsas n\u00e3o resol\u00advi\u00addas p\u00f5em em perigo a nossa prosperidade<\/a><\/p>\n<p><a class=\"yoast-link-suggestion__value\" href=\"https:\/\/www.kern-unternehmensnachfolge.com\/pt\/negocios-sucessao-tambem-tematica-na-regiao-osnabrueck-2\/\" target=\"_blank\" rel=\"noopener noreferrer\">A suces\u00ads\u00e3o de empre\u00adsas tamb\u00e9m \u00e9 um proble\u00adma na regi\u00e3o de Osnabr\u00fcck<\/a><\/p>\n<p><a class=\"yoast-link-suggestion__value\" href=\"https:\/\/www.kern-unternehmensnachfolge.com\/pt\/o-quadro-de-referencia-para-uma-sucessao-empresarial-bem-sucedida-fala-a-2\/\" target=\"_blank\" rel=\"noopener noreferrer\">As condi\u00ad\u00e7\u00f5es gerais para uma suces\u00ads\u00e3o de empre\u00adsas bem sucedi\u00adda est\u00e3o a chegar ao&nbsp;fim<\/a><\/p>\n<p><a class=\"yoast-link-suggestion__value\" href=\"https:\/\/www.kern-unternehmensnachfolge.com\/pt\/woran-erkennen-sie-einen-serioesen-berater-fuer-den-unternehmensverkauf-2\/\" target=\"_blank\" rel=\"noopener noreferrer\">Como recon\u00adhe\u00adcer um consul\u00adtor s\u00e9rio para a venda de empresas?<\/a><\/p>\n<p><a class=\"yoast-link-suggestion__value\" href=\"https:\/\/www.kern-unternehmensnachfolge.com\/pt\/o-custo-de-uma-sucessao-empresarial-ou-de-um-projeto-de-mae-de-sucesso-2\/\" rel=\"noopener\">Os custos de uma suces\u00ads\u00e3o empre\u00adsa\u00adri\u00adal ou de uma M<span class=\"amp\">&amp;<\/span>Proje\u00adto&nbsp;A<\/a><\/p>\n<p><a class=\"yoast-link-suggestion__value\" href=\"https:\/\/www.kern-unternehmensnachfolge.com\/pt\/empresas-sucessoras-em-east-westphalia-e-bielefeld-take-2\/\" target=\"_blank\" rel=\"noopener noreferrer\">As suces\u00ads\u00f5es de empre\u00adsas na Veste\u00adf\u00e1\u00adlia Orien\u00adtal e em Biele\u00adfeld est\u00e3o a aumentar<\/a><\/p>\n<\/div>\n\n\n<hr class=\"wp-block-separator is-style-wide\">\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list\">\n<div id=\"faq-question-69a1826003323\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question\">Como a perspe\u00adti\u00adva do compra\u00addor ajuda na venda da empresa?<\/h3>\n<div class=\"rank-math-answer\">\n\n<p>Um vende\u00addor de empre\u00adsas deve sempre ter em conta a perspe\u00adti\u00adva do compra\u00addor. Isso permi\u00adte-lhe ter uma ideia dos pontos fortes e fracos da sua empre\u00adsa. Mas uma prepa\u00adra\u00ad\u00e7\u00e3o minucio\u00adsa tamb\u00e9m ajuda na venda da empre\u00adsa e elimi\u00adna anteci\u00adpa\u00adda\u00admen\u00adte poss\u00ed\u00adveis obst\u00e1\u00adcu\u00adlos \u00e0&nbsp;venda.&nbsp;<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Die Suchstrategien von Unternehmensk\u00e4ufern standen im Mittelpunkt einer Veranstaltung der von der Wirtschaftsf\u00f6rderung des Landkreises Osnabr\u00fcck, WIGOS, organisierten Veranstaltungsserie \u201eNACHFOLGE [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":4243,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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