{"id":862,"date":"2016-12-06T00:00:00","date_gmt":"2016-12-05T23:00:00","guid":{"rendered":"https:\/\/great-kare.185-125-174-66.plesk.page\/kurz-knackig-vertraulich-der-teaser-2\/"},"modified":"2021-01-07T10:30:53","modified_gmt":"2021-01-07T09:30:53","slug":"roevid-ropogos-bizalmas-az-csipos-2","status":"publish","type":"post","link":"https:\/\/www.kern-unternehmensnachfolge.com\/hu\/kurz-knackig-vertraulich-der-teaser-2\/","title":{"rendered":"R\u00f6vid.P\u00f6rg\u0151s.Bizalmas \u2013 A teaser"},"content":{"rendered":"

R\u00f6vid. T\u00e1rgy\u00adila\u00adgos. \u00c9rdekl\u0151\u00add\u00e9st kelt \u2013 de m\u00e9gis vissza\u00adfo\u00adgott, n\u00e9vte\u00adlen \u00e9s diszkr\u00e9t. A teaser egy v\u00e1llala\u00adt\u00e9rt\u00e9\u00adke\u00ads\u00ed\u00adt\u0151 n\u00e9vjegy\u00adk\u00e1r\u00adty\u00ad\u00e1\u00adja. Melyek egy j\u00f3 teaser jellem\u00adz\u0151i, \u00e9s mely bukta\u00adt\u00f3\u00adkat kell elker\u00fcl\u00adni? Ezekkel a tippek\u00adkel tart\u00f3s els\u0151 benyom\u00e1st kelthet. <\/em><\/p>\n

A teaser vagy r\u00f6vid \u00f6ssze\u00adfo\u00adglal\u00f3 az els\u0151 sz\u00f6veg, amely\u00adet egy poten\u00adci\u00e1\u00adlis \u00e9rdekl\u0151\u00add\u0151 kap t\u0151l\u00fcnk a r\u00f6vid vagy hossz\u00fa list\u00e1\u00adr\u00f3l. A dokumen\u00adtum c\u00e9lja, hogy felh\u00ed\u00adv\u00adja az \u00e9rdekl\u0151\u00add\u0151k figyel\u00adm\u00e9t a v\u00e1lla\u00adlat elad\u00e1\u00ads\u00e1\u00adra, \u00e9s felkelt\u00adse \u00e9rdekl\u0151\u00add\u00e9\u00ads\u00fc\u00adket az elad\u00f3 v\u00e1lla\u00adlat ir\u00e1nt.<\/p>\n

Ez jelen\u00adt\u0151s kock\u00e1\u00adz\u00ada\u00adtok\u00adkal j\u00e1r, ez\u00e9rt a lev\u00e9l tartal\u00adm\u00e1t r\u00e9szle\u00adte\u00adsen meg kell besz\u00e9l\u00adni \u00e9s egyez\u00adtet\u00adni az \u00fcgyfelek\u00adkel. Egyr\u00e9\u00adszt a lev\u00e9l term\u00e9s\u00adze\u00adte\u00adsen el\u0151ze\u00adtes titokt\u00adar\u00adt\u00e1\u00adsi meg\u00e1ll\u00ada\u00adpo\u00add\u00e1s n\u00e9lk\u00fcl ker\u00fcl kik\u00fcl\u00add\u00e9s\u00adre, m\u00e1sr\u00e9\u00adszt felt\u00e9\u00adte\u00adlez\u00adhe\u00adt\u0151, hogy a lev\u00e9l sz\u00f6ve\u00adg\u00e9t rends\u00adze\u00adre\u00adsen megkap\u00adj\u00e1k a elad\u00f3 v\u00e1lla\u00adlat verse\u00adny\u00adt\u00e1r\u00adsai is.<\/p>\n

A megb\u00ed\u00adz\u00f3 v\u00e9delme<\/h2>\n

Az utols\u00f3 pont nagyon kriti\u00adkus, mivel egy poten\u00adci\u00e1\u00adlis verse\u00adny\u00adt\u00e1rs a teaser\u00adben szere\u00adpl\u0151 param\u00e9\u00adte\u00adrek alapj\u00e1n azono\u00ads\u00edt\u00adhat\u00adja a v\u00e1llala\u00adtot, \u00e9s ezt \u00e9rt\u00e9ke\u00ads\u00ed\u00adt\u00e9\u00adsi c\u00e9lok\u00adra felhaszn\u00e1l\u00adhat\u00adja, vagy kihaszn\u00e1l\u00adhat\u00adja az infor\u00adm\u00e1\u00adci\u00f3s\u00adzer\u00adz\u00e9s\u00adben megszer\u00adzett id\u0151el\u0151nyt.<\/p>\n

A legross\u00adzabb esetben a verse\u00adny\u00adt\u00e1rs megke\u00adre\u00adsi a megl\u00e9\u00adv\u0151 \u00fcgyfele\u00adket, \u00e9s diszkr\u00e9\u00adten, \u201eh\u00e1tt\u00e9rben\u201c utal r\u00e1, hogy a szolg\u00e1l\u00adta\u00adt\u00f3 stb. elad\u00f3, \u00e9s \u00e9rdemes lenne m\u00e1ris \u00faj besz\u00e1l\u00adl\u00ed\u00adt\u00f3t keres\u00adni. Ez nem is olyan elk\u00e9p\u00adzel\u00adhetet\u00adlen. Higgye el nekem.<\/p>\n

Mit mond a teaser?<\/h2>\n

A teaser\u00adnek egyold\u00adalas\u00adnak kell lennie. Legal\u00e1b\u00adbis a kisv\u00e1ll\u00adal\u00adko\u00adz\u00e1\u00adsok eset\u00e9\u00adben (a mi c\u00e9lcso\u00adpor\u00adtunk) ez \u00e1ltal\u00e1\u00adban elegen\u00add\u0151. A c\u00edmzett t\u00f6bbny\u00adire nem olvas\u00adsa el a hosszabb sz\u00f6veget.<\/p>\n

Kezdj\u00fck a Jogi forma<\/strong>. V\u00e9g\u00fcl is az \u00e9rdekl\u0151\u00add\u0151 tudni szeret\u00adn\u00e9, hogy t\u00e1rsas\u00e1\u00adgot vagy szem\u00e9\u00adlyi t\u00e1rsas\u00e1\u00adgot v\u00e1s\u00e1rol-e. Term\u00e9s\u00adze\u00adte\u00adsen itt nem a teljes c\u00e9gn\u00e9v fog szerepelni.<\/p>\n

Ezt k\u00f6vet\u0151en \u00e1ltal\u00e1\u00adban a v\u00e1lla\u00adlat sz\u00e9khe\u00adly\u00e9\u00adnek megad\u00e1\u00adsa k\u00f6vet\u00adke\u00adzik, ahol az ingat\u00adlan sz\u00e9khe\u00adlye tal\u00e1l\u00adha\u00adt\u00f3. Itt egy \u00fajabb k\u00f6rzet tal\u00e1l\u00adha\u00adt\u00f3. \u201eM\u00fclheim a. d. Ruhr\u201c helyett \u00c9szak-Rajna-Veszt\u00adf\u00e1\u00adlia nev\u00e9t kell megad\u00adni. Hiszen h\u00e1ny v\u00e1lla\u00adlat van, amely a k\u00f6vet\u00adke\u00adz\u0151 pontra Tarta\u00adlom<\/strong> illik?<\/p>\n

A teaser k\u00f6z\u00e9ppontj\u00e1ban<\/h2>\n

A tartal\u00adom\u00adnak r\u00f6viden ismer\u00adtet\u00adnie kell a v\u00e1lla\u00adlat c\u00e9lj\u00e1t \u00e9s legfon\u00adtosabb pontja\u00adit, valami\u00adnt n\u00e9h\u00e1ny sz\u00f3t kell ejtenie a fi\u00f3kte\u00adl\u00adepek sz\u00e1m\u00e1\u00adr\u00f3l \u00e9s a n\u00f6veke\u00add\u00e9\u00adsi lehet\u0151\u00ads\u00e9\u00adge\u00adkr\u0151l. Itt is \u00e9rv\u00e9nyes: marad\u00adjon \u00e1ltal\u00e1\u00adnos! Nem szabad k\u00f6vet\u00adkez\u00adte\u00adt\u00e9\u00adse\u00adket levon\u00adni az ingat\u00adl\u00adan\u00adra vonat\u00adko\u00adz\u00f3an. Ahely\u00adett, hogy \u201e3 fi\u00f3kte\u00adlep \u00c9szak-Rajna-Veszt\u00adf\u00e1\u00adli\u00e1\u00adban, Hessen\u00adben \u00e9s Bajor\u00ador\u00adsz\u00e1g\u00adban\u201c, ink\u00e1bb \u201e3 teleph\u00ade\u00adly N\u00e9metor\u00adsz\u00e1g\u00adban\u201c. Ahely\u00adett, hogy \u201eTervez\u00adz\u00fck az energi\u00adai\u00adpa\u00adri szoft\u00adver ter\u00fcle\u00adt\u00e9\u00adnek kiter\u00adjesz\u00adt\u00e9\u00ads\u00e9t egy g\u00e1zipa\u00adri alkal\u00adma\u00adz\u00e1s\u00adsal\u201c, ink\u00e1bb \u201eAz energi\u00adai\u00adpa\u00adri pill\u00e9r kiter\u00adjesz\u00adt\u00e9\u00adse egy tov\u00e1b\u00adbi speci\u00e1\u00adlis alkal\u00adma\u00adz\u00e1s\u00adsal\u201c. \u00cdgy nem utalunk a g\u00e1zipa\u00adri tev\u00e9kenys\u00e9gre.<\/p>\n

Lehet egy kicsit pontosabb is. A Szolg\u00e1ltat\u00e1s\/Term\u00e9kek<\/strong> k\u00e9rj\u00fck, \u00fagy \u00edrja le, hogy az olvas\u00f3 k\u00e9pet kapjon a tev\u00e9ke\u00adny\u00ads\u00e9\u00adgi k\u00f6rr\u0151l. P\u00e9ld\u00e1ul: \u201eAdd-inek progra\u00admo\u00adz\u00e1\u00adsa Micro\u00adsoft Office term\u00e9kekhez\u201c.<\/p>\n

T\u00e9nyek \u00e9s sz\u00e1mok a teaserben<\/h2>\n

\u00c9rdeke\u00adsek azok az adatok, amelyek\u00adre az olvas\u00f3 szeme mindig el\u0151sz\u00f6r v\u00e1ndo\u00adrol \u2013 Forga\u00adlom \u00e9s j\u00f6vede\u00adlem<\/strong>. Itt m\u00e1r (nagyj\u00e1\u00adb\u00f3l) szere\u00adpel\u00adni\u00ad\u00fck kell azoknak a sz\u00e1mo\u00adknak, amely\u00adek az expoz\u00edci\u00f3ban\/inform\u00e1ci\u00f3s memorand\u00adum\u00adban is szere\u00adpel\u00adnek. Az eg\u00e9sz \u00e9rt\u00e9ke\u00ads\u00ed\u00adt\u00e9\u00adsi folyamat\u00adnak koherens\u00adnek kell lennie. Senki\u00adnek sem haszn\u00e1l, ha itt 1,3 milli\u00f3 eur\u00f3s EBIT-r\u0151l besz\u00e9\u00adl\u00fcnk, majd a k\u00f6vet\u00adke\u00adz\u0151 l\u00e9p\u00e9sek\u00adben kider\u00fcl, hogy az EBIT<\/span> val\u00f3j\u00e1\u00adban csak 900 ezer eur\u00f3. Ez azonnal konflik\u00adtusok\u00adhoz \u00e9s vit\u00e1k\u00adhoz vezethet a t\u00e1rgyal\u00e1\u00adsok sor\u00e1n. K\u00e9rj\u00fck, ne illess\u00adzen be teljes Excel t\u00e1bl\u00e1\u00adz\u00ada\u00adto\u00adkat. R\u00f6vid monda\u00adtok a forga\u00adlom\u00adr\u00f3l \u00e9s a bev\u00e9tel\u00adr\u0151l, valami\u00adnt n\u00e9h\u00e1ny sz\u00f3 a terve\u00adzett forgal\u00admi adato\u00adkr\u00f3l telje\u00adsen elegend\u0151ek.<\/p>\n

V\u00e9g\u00fcl kerek\u00edt\u00ads\u00fck le Alapve\u00adt\u0151<\/strong>olyan infor\u00adm\u00e1\u00adci\u00f3k, mint az alkal\u00adma\u00adzot\u00adtak sz\u00e1ma \u00e9s az \u00e1tlag\u00e9\u00adlet\u00adkor (ha ez pozit\u00ed\u00advan haszn\u00e1l\u00adha\u00adt\u00f3), valami\u00adnt egy r\u00f6vid, aktu\u00e1\u00adlis \u00c1llapot<\/strong> p\u00e9ld\u00e1ul \u201ej\u00f3 h\u00edrn\u00e9v\u201c, \u201esz\u00e1mos \u00faj \u00fcgyf\u00e9l\u201c stb. a teaserben.<\/p>\n

Az utols\u00f3 pont azut\u00e1n a Kiki\u00e1l\u00adt\u00e1\u00adsi \u00e1r<\/strong>. Ezzel elegen\u00add\u0151 anyag \u00e1ll rendel\u00adke\u00adz\u00e9s\u00adre ahhoz, hogy els\u0151 benyom\u00e1st szerez\u00adze\u00adnek \u00e9s al\u00e1\u00edr\u00adj\u00e1k az NDA-t, amely\u00adnek al\u00e1\u00edr\u00e1\u00adsa a teljes infor\u00adm\u00e1\u00adci\u00f3s memoran\u00addum elk\u00fcl\u00add\u00e9\u00ads\u00e9t eredm\u00e9nyezheti.<\/p>\n

Tippek a tov\u00e1b\u00adbi olvas\u00e1shoz:<\/h4>\n

Kommen\u00adt\u00e1r: Megold\u00adat\u00adlan c\u00e9gut\u00f3d\u00adl\u00e1\u00adsok vesz\u00e9\u00adlyez\u00adte\u00adtik j\u00f3l\u00e9t\u00fcnket<\/a><\/p>\n

Tan\u00e1c\u00adsa\u00add\u00f3i csapd\u00e1k az \u00fczleti ut\u00f3dl\u00e1s folyamat\u00e1ban<\/a><\/p>\n

V\u00e1llal\u00adate\u00adla\u00add\u00e1s: Mi\u00e9rt nehez\u00ed\u00adti meg a tiszt\u00e1n siker\u00add\u00edj alap\u00fa d\u00edjaz\u00e1s a komoly tan\u00e1csad\u00e1st?<\/a><\/p>\n

V\u00e1lla\u00adlat elad\u00e1\u00adsa az IT-iparban<\/a><\/p>\n

A v\u00e1llal\u00adko\u00adz\u00f3i v\u00e9szc\u00adso\u00admag 5 legfon\u00adtosabb tartalma<\/a><\/p>\n

Inter\u00adj\u00fa: A csal\u00e1\u00addi v\u00e1llal\u00adko\u00adz\u00e1s ut\u00f3dl\u00e1\u00ads\u00e1\u00adnak megfelel\u0151 el\u0151k\u00e9sz\u00edt\u00e9se<\/a><\/p>\n

Megbes\u00adz\u00e9\u00adl\u00e9s a mez\u0151gaz\u00addas\u00e1\u00adgi v\u00e1llalkoz\u00e1sut\u00f3dl\u00e1sr\u00f3l<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Er ist kurz. Er ist sachlich. Er macht neugierig – aber er ist dennoch leise, anonym und diskret. Der Teaser […]<\/p>\n","protected":false},"author":7,"featured_media":1739,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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