Selling a business is a matter of trust. All of life, whether in a private context or in entrepreneurial activity, is ultimately based on trust. Without trust and faith in reason, human coexistence and activity is unthinkable. The everyday and rather ordinary example of crossing a traffic light can illustrate this. I would like to take you with me on a little walk?
An everyday example:
We walk side by side and approach a busy intersection. The well-coordinated traffic light system regulates the hustle and bustle of the traffic. We stop on one side of the road and already have the destination on the opposite road firmly in sight. With a spirited push of a large yellow switch, you signal the system that you now want to cross the road. We are engrossed in conversation and I draw your attention to the fact that the pedestrian lights have turned green. We can start walking. Quite naturally and unagitatedly, we walk past the humming and roaring engines of the cars that stop before the red traffic lights. There is no saving wall between the rolling tin cars and us passers-by! And yet we believe that we will reach the other side of the road unharmed and as a matter of course. And so it is: we have reached our destination and are walking on safe paths.
This picture shows that we have faith in proven technology. At the same time, we have confidence in the people who move with us on the traffic areas. Because they also know the technology and abide by the rules. We have confidence and we give confidence. Without trust, there is no way, not even in the sale of a company!
What does this everyday example have in common with a company sale?
The image of the busy road is meant to symbolise the market of financial investors and prospective buyers. Some drive at high speed and show little consideration for other road users. The well-functioning traffic light system, which regulates traffic and at the same time saves pedestrians from a life-threatening collision, is an image for our well-coordinated and computerised network at the Company sale.
We KERN consultant can regulate the busy traffic for you. In doing so, you decide when to cross the road and give us a signal accordingly. We have technically supported process and analysis technology that enables us to identify the right buyer for your company and save you from annoying and dubious prospective buyers. We gently alert you to when the next steps need to be taken once you have made the decision to take a next step. As experienced succession specialists, we can guide you safely across the much-travelled road of financial investors and prospective buyers and lead you to your goal of selling your business. The goal of the next phase of your life, in which you can take new paths.
Image: Fotolia.com
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Selling your business - How to increase the value of your business!